All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > Enterprise Search

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > Enterprise Search

All > Technology > Search > Enterprise Search

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All > Technology > Search > Enterprise Search

  • A data set which grants permissions, or access rights, to each user or group for a specific system object, such as a directory or file.   Using the ACL information from the content repositories the same permissions apply to search results. This means that a user is only able to see the query results that he/she is entitled to view, based on his/her permissions towards the source content repository.

Also listed in:

All > Technology > Search > SEO / Search Marketing

Also listed in:

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > Enterprise Search

All > Technology > Search > Enterprise Search

All > Technology > Search > SEO / Search Marketing

  • Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site or matched to the characteristics and interests of the visitors your content attracts you'll finally have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

    SEO Glossary.com - Cite This Source - This Definition
  • Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google. AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory. In many cases AdSense will be underpriced, but that is the trade off for automating ad sales. AdSense ad auction formats include cost per click - advertisers are only charged when ads are clicked on CPM - advertisers are charged a certain amount per ad impression. Advertisers can target sites based on keyword, category, or demographic information. AdSense ad formats include text graphic animated graphics videos In some cases I have seen ads which got a 2 or 3% click through rate (CTR), while sites that are optimized for maximum CTR (through aggressive ad integration) can obtain as high as a 50 or 60% CTR depending on how niche their site is how commercially oriented their site is the relevancy and depth of advertisers in their vertical It is also worth pointing out that if you are too aggressive in monetizing your site before it has built up adequate authority your site may never gain enough authority to become highly profitable. Depending on your vertical your most efficient monetization model may be any of the following AdSense affiliate marketing direct ad sales selling your own products and services a mixture of the above See also: Google AdSense program - sign up as an ad publisher Google AdSense heat map - shows ad clickthrough rate estimates based on ad positioning. Google AdWords - buy ads on Google search and / or contextually relevant web pages.

  • Browse Related Terms: AdSense, AdWords, Bidding, Contextual Advertising, Cost Per Lead (CPL), CPA, CPC, Earnings Per Click, Google Traffic Estimator, Pay-for-performance, Pay-per-click (PPC), PPC

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

  • Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action. Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for wasting money on instant wealth programs that lead them to buying a bunch of unneeded garbage via other's affiliate links, and do not attempt to create any real value. Some power affiliates make hundreds of thousands or millions of dollars per year because they are heavily focused on automation and/or tap large traffic streams. Typically niche affiliate sites make more per unit effort than overtly broad ones because they are easier to focus (and thus have a higher conversion rate). Selling a conversion is typically harder than selling a click (like AdSense does, for instance). Search engines are increasingly looking to remove the noise low quality thin affiliate sites ad to the search results through the use of algorithms which detect thin affiliate sites and duplicate content; manual review; and, implementation of landing page quality scores on their paid ads. See also: Commission Junction - probably the largest affiliate network Linkshare - another large affiliate network Performics - another large affiliate network Azoogle Ads - ad offer network focused on high margin / high profit verticals CPA Empire - similar to AzoogleAds Amazon Associates - Amazon's affiliate program Clickbank - an affiliate network for selling electronic products and information

  • Browse Related Terms: Affiliate Marketing, Alexa, AllTheWeb, Bid management tool, Copyright, Key Performance Indicators (KPIs), Landing Page Quality Scores, Overture, Relevancy, ROI, SEM, The Tragedy of the Commons, Yahoo! Search Marketing

All > Technology > Search > SEO / Search Marketing

  • Some social networks or search systems may take site age, page age, user account age, and related historical data into account when determining how much to trust that person, website, or document. Some specialty search engines, like blog search engines, may also boost the relevancy of new documents. Fresh content which is also cited on many other channels (like related blogs) will temporarily rank better than you might expect because many of the other channels which cite the content will cite it off their home page or a well trusted high PageRank page. After those sites publish more content and the reference page falls into their archives those links are typically from pages which do not have as much link authority as their home pages. Some search engines may also try to classify sites to understand what type of sites they are, as in news sites or reference sites that do not need updated that often. They may also look at individual pages and try to classify them based on how frequently they change. See also: Google Patent 20050071741: Information retrieval based on historical data - mentions that document age, link age, link bursts, and link churn may be used to help score the relevancy of a document.

  • Browse Related Terms: Age, Authorities, Authority, Co-citation, Compacted Information, Expert Document, Gateway Page, Hilltop, Hubs, Kleinberg, Jon, On-theme, Taxonomy, Teoma, Topic-Sensitive PageRank

All > Technology > Search > SEO / Search Marketing

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