ExpertGlossary

An HTML tag used to emphasize text.

Please note that it is more important that copy reads well to humans than any boost you may think you will get by tweaking it for bots. If every occurrence of a keyword on a page is in emphasis that will make the page hard to read, convert poorly, and may look weird to search engines and users alike.

<em>emphasis</em> would appear as emphasis

The page which a user enters your site.

If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated with the keyword they searched for. If you are doing link building it is important to point links at your most appropriate page when possible such that

• if anyone clicks the link they are sent to the most appropriate and relevant page
• you help search engines understand what the pages on your site are associated with

Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective.

Some search marketers lacking in creativity tend to describe services sold by others as being unethical while their own services are ethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective.

The only ethics issues associated with SEO are generally business ethics related issues. Two of the bigger frauds are

• Not disclosing risks: Some SEOs may use high risk techniques when they are not needed. Some may make that situation even worse by not disclosing potential risks to clients.
• Taking money & doing nothing: Since selling SEO services has almost no start up costs many of the people selling services may not actually know how to competently provide them. Some shady people claim to be SEOs and bilk money out of unsuspecting small businesses.

As long as the client is aware of potential risks there is nothing unethical about being aggressive.

Quality page which links to many non-affiliated topical resources.

See also:

• Hilltop: A Search Engine based on Expert Documents