ExpertGlossary

A web page submitted to a search engine (spyder) to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs it, in order to place a site at the proper level of relevance for the topic(s) in question. (This determination of topical relevance is called "placement".)

A gateway page may present information to the spyder, but obscure it from a casual human viewer. The gateway page exists so as to allow a web-site to present one face to the spyder, and another to human viewers. There are several reasons why one might want to do this. One, is that the author may not want to publicly disclose placement tactics. Another is that the format that may be easiest for a given spyder to understand, may not be the format that the author wishes to present to his viewers for aesthetics. Still another may be that the format that is best for one spyder may differ from that which is best for another. By using gateway pages, you can present your site to each spyder in the way which is known or thought to be best for that particular spyder.

Also known as bridge pages, doorway page, entry pages, portals or portal pages.

Popular author who wrote the book titled The Tipping Point.

See also:

• Gladwell.com
• Gladwell's blog
• The Tipping Point - book about how ideas spread via a network of influencers (Connectors, Mavens, and Salesmen)
• Gladwell speech

Popular blogger, author, viral marketer and business consultant.

See also:

• Seth's blog - Seth talks about marketing
• Purple Cow - Probably Seth's most popular book. It is about how to be remarkable. Links are citations or remarks. This book is a highly recommended for any SEO.
• All Marketers Are Liars - Book about creating and marketing authentic brand related stories in a low trust world.
• The Big Red Fez - Small quick book about usability errors common to many websites.
• Google speech - see Seth's speech at Google.
• Squidoo - community driven topical lens site created by Seth Godin

• Pyra Labs creators of Blogger in 1999
• Upstartle, creators of Writely in 2006.
• Measure Map, a weblog statistics application in 2006.
• YouTube for a huge $1.65 billion in stock in 2006.
• JotSpot a developer of wiki technology in 2006.
• DoubleClick purchased for $3.1 billion in 2007.
• Postini an enterprise messaging security company in 2007.

Free database of semantically structured information created by Google.

Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure different vertical search products.

See also:

• Google Base

Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.

Typically it is easier to bowl new sites out of the results. Older established sites are much harder to knock out of the search results.

Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.

See also:

• Google Checkout