Identity Management - permalink

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IDF - permalink

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image map - permalink

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  • A set of hyperlinks attached to areas of an image. This may be defined within a web page, or as an external file.

    If the image map is defined as an external file, search engines may have problems indexing your other pages, unless you duplicate the links as conventional text hyperlinks.

    If the image map is included within the web page, the search engines should have no problem following the links, although it's good practice to provide text links too, to aid the visually impaired and those accessing the web with graphics switched off or using text only browsers.


    I-Search Digest - Cite This Source - This Definition
  • Browse Related Terms:   Bait-and-Switch,   cache,   Cloaking,   De-listing,   Hijacking of Websites,   Invisible Web,   Pull-down list
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Impression - permalink

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Impression logging - permalink

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Inbound Link - permalink

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  • Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For example, using link:www.seobook.com would show pages linking to the homepage of this site (both internal links and inbound links). Due to canonical URL issues www.site.com and site.com may show different linkage data. Google typically shows a much smaller sample of linkage data than competing engines do, but Google still knows of and counts many of the links that do not show up when you use their link: function.
    SEO Book - Cite This Source - This Definition
  • A hypertext link to a particular page from elsewhere, bringing traffic to that page. Inbound links are counted to produce a measure of the page popularity.
    I-Search Digest - Cite This Source - This Definition
  • Browse Related Terms:   Back links,   Inbound links (IBL),   Link Equity,   Page Popularity

Inbound links (IBL) - permalink

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Incremental indexing - permalink

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Indexing latency - permalink

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Index profile - permalink

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index queue - permalink

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index refresh - permalink

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index reorganization - permalink

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Information Architecture - permalink

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  • Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page on a specific topic use descriptive page titles and meta descriptions which describe the content of the page use clean (few or no variables) descriptive file names and folder names use headings to help break up text and semantically structure a document use breadcrumb navigation to show page relationships use descriptive link anchor text link to related information from within the content area of your web pages improve conversion rates by making it easy for people to take desired actions avoid feeding search engines duplicate or near-duplicate content
    SEO Book - Cite This Source - This Definition
  • Browse Related Terms:   Alt Attribute,   heading,   Heading tag,   Headings,   Keyword prominence,   Optimization

information extraction - permalink

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Information Retrieval - permalink

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Ingestion rate - permalink

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Inktomi - permalink

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  • First introduced in September 1995, Inktomi Corporation from California was a key player in the search engine market where it pioneered online search technologies. It initially provided software to ISPs (Internet Service Providers) but then went onto power other well-known web search tools such as HotBot, Looksmart, MSN, regional search engines and others. It ultimately displaced Alta Vista when Inktomi started using a distributed network technology (instead of operating everything on one machine) that enabled them to index more than 1.3 million documents on the web at that time. Inktomi was the first to launch a paid inclusion service that meant websites would receive regular and frequent re-indexing for a fee. It also invented a proxy cache for ISP web traffic called "Traffic Server". During its short life, Inktomi acquired many businesses including Webspective, Infoseek, eScene Networks and FastForward Networks. Once the Internet bubble had burst in 2000, many of its acquisitions were sold off due to the financial collapse of most of its customer base. Yahoo! purchased Inktomi in 2003 which remains central to its search engine database today.
    SEO Glossary.com - Cite This Source - This Definition
  • Search engine which pioneered the paid inclusion business model. Inktomi was bought by Yahoo! at the end of 2002. Internal Navigation (see Navigation)
    SEO Book - Cite This Source - This Definition
  • Browse Related Terms:   AllTheWeb,   AltaVista,   Overture,   Yahoo! Search Marketing
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