Search definitions beginning with K

Katakana - permalink - collapse

All > Technology > Search > Enterprise Search

A character set that consists of symbols that are used in one of the two common Japanese phonetic alphabets, which is used primarily to write foreign words phonetically.
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Browse Related Terms: Asian language tokenization, clitic, n-gram segmentation, Phonetic search, Substring search, Tokenization, Unicode-based white space segmentation

Key Performance Indicators (KPIs) - permalink - collapse

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KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization."
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Browse Related Terms: Alexa, Arbitrage, Business.com, Button, Landing Page Quality Scores, Mechanical Turk, Profit Elasticity, ROI

Key phrase (or keyword phrase) - permalink - collapse

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a search phrase made up of keywords. See "keyword."
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Hidden keywords, Keyword Domain Name, Keyword Purchasing, Keyword Research, Keyword-rich, Relevance, Spamglish, theme, Visibility

keystore file - permalink - collapse

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A key database file that contains public keys that are stored as signer certificates and private keys that are stored in personal certificates.
IBM - Cite This Source - This Definition
Browse Related Terms: Certificate, certificate authority, dequeue, distinguished name, enqueue

Keyword - permalink - collapse

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a word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).
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A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for. Long tail and brand related keywords are typically worth more than shorter and vague keywords because they typically occur later in the buying cycle and are associated with a greater level of implied intent.
SEO Book - Cite This Source - This Definition
A word which forms (part of) a search engine query.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Boolean Search, Concept Search, False Drop, Fuzzy Search, Googlewhack, index, Keyword Funnel, LSI, Query, Query-By-Example, Query Refinement, stemming, Thesaurus

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Keyword Density - permalink - collapse

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the number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search
SEO Glossary.com - Cite This Source - This Definition
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.

When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).

See also:
SEO Book - Cite This Source - This Definition
A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning. Analysers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Emphasis, Hidden Text - SEO Spam Tactic, junk pages, Keyword Stuffing, Pagejacking, Search engine optimization (SEO), SEO Copywriting, Siphoning, Unethical SEO

Keyword Domain Name - permalink - collapse

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The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Hidden keywords, Key phrase (or keyword phrase), Keyword Purchasing, Keyword Research, Keyword-rich, Relevance, Spamglish, theme, Visibility

Keyword Funnel - permalink - collapse

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The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual query refinement. See also: MSN Search Funnels - shows keywords people search for before or after they search for another keyword
SEO Book - Cite This Source - This Definition
Browse Related Terms: Boolean Search, Concept Search, False Drop, Fuzzy Search, Googlewhack, index, Keyword, LSI, Query, Query-By-Example, Query Refinement, stemming, Thesaurus

Keyword Matching - permalink - collapse

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Keyword matching is the process of selecting and providing advertising or information that match the user's search query. There are four types of keyword matching including: Broad Match Exact Match Phrase Match Negative Keyword
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Broad Match, Exact Match, Keyword Phrase, Negative Keyword, Phrase Match, Phrase search, Search Term

Keyword Phrase - permalink - collapse

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A phrase which forms (part of) a search engine query.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Broad Match, Exact Match, Keyword Matching, Negative Keyword, Phrase Match, Phrase search, Search Term

Keyword popularity - permalink - collapse

All > Technology > Search > SEO / Search Marketing

the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture's Keyword Selector Tool (http://inventory.overture.com) provide keyword popularity numbers.
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Google Keyword Tool, Google Traffic Estimator, Google Trends, Keyword Research Tools, Overture Keyword Selector Tool, Traffic Estimator, Wordtracker

Keyword prominence - permalink - collapse

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the location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Consequently, it's best to have your first paragraph be chock full of important keywords rather than superfluous marketingspeak. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text. So get in the habit of starting off your title tags with a good keyword rather than "Welcome to."
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Alt Attribute, heading, Heading tag, Headings, Information Architecture, Optimization

Keyword Purchasing - permalink - collapse

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The buying of search keywords from search engines, usually to control banner ad. placement. All the major search engines insist that keyword purchasing is only used for banner ad. placement, and doesn't influence search results...
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Hidden keywords, Key phrase (or keyword phrase), Keyword Domain Name, Keyword Research, Keyword-rich, Relevance, Spamglish, theme, Visibility

Keyword Research - permalink - collapse

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Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc.
SEO Glossary.com - Cite This Source - This Definition
The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on. Example keyword discovery methods: using keyword research tools looking at analytics data or your server logs looking at page copy on competing sites reading customer feedback placing a search box on your site and seeing what people are looking for talking to customers to ask how and why they found and chose your business
SEO Book - Cite This Source - This Definition
Browse Related Terms: Hidden keywords, Key phrase (or keyword phrase), Keyword Domain Name, Keyword Purchasing, Keyword-rich, Relevance, Spamglish, theme, Visibility

Keyword Research Tools - permalink - collapse

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Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and page content from related websites. Short list of the most popular keyword research tools: SEO Book Keyword Research Tool - free, driven by Overture, this tool cross references all of my favorite keyword research tools. In addition to linking to traditional keyword research tools, it also links to tools such as Google Suggest, Buzz related tools, vertical databases, social bookmarking and tagging sites, and latent semantic indexing related tools. Overture - free, powered from Yahoo! search data. Heavily biased toward over representing commercial queries, combines singular and plural versions of a keyword into a single data point. Google - free, powered from Google search data. Wordtracker - paid, powered from Dogpile and MetaCrawler. Due to small sample size their keyword database may be easy to spam. Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact quantitative search volumes. The tools are better for qualitative measurements. To test the exact volume for a keyword it may make sense to set up a test Google AdWords campaign.
SEO Book - Cite This Source - This Definition
Browse Related Terms: Google Keyword Tool, Google Traffic Estimator, Google Trends, Keyword popularity, Overture Keyword Selector Tool, Traffic Estimator, Wordtracker

Keyword-rich - permalink - collapse

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when a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution").
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Hidden keywords, Key phrase (or keyword phrase), Keyword Domain Name, Keyword Purchasing, Keyword Research, Relevance, Spamglish, theme, Visibility

Keyword search - permalink - collapse

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A search for documents containing one or more words that are specified by a user.
Search Engine Watch - Cite This Source - This Definition
Browse Related Terms: Adjacency, Bold, Co-citation, full-text index, Poison Word, Proximity, Proximity search, Reverse Index, Stop Word, Stop Words, Wordnet

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Keyword Stuffing - permalink - collapse

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Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags, overfilling alt tags with long strings of keywords, etc. Keyword stuffing is just another shady way of gaming the search engines and, as such, its use should be strongly discouraged.
SEO Glossary.com - Cite This Source - This Definition
Writing copy that uses excessive amounts of the core keyword. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well). See also: Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO? Keyword Suggestion Tools (see Keyword Research Tools)
SEO Book - Cite This Source - This Definition
The repeating of keywords and keyword phrases in META tags or elsewhere.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Emphasis, Hidden Text - SEO Spam Tactic, junk pages, Keyword Density, Pagejacking, Search engine optimization (SEO), SEO Copywriting, Siphoning, Unethical SEO