Search definitions beginning with P

Pagejacking - permalink - collapse

All > Technology > Search > SEO / Search Marketing

Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings. Pagejacking is yet another shady way of gaming the search engines and, as such, its use should be strongly discouraged.
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Browse Related Terms: Emphasis, Hidden Text - SEO Spam Tactic, junk pages, Keyword Density, Keyword Stuffing, Search engine optimization (SEO), SEO Copywriting, Siphoning, Unethical SEO

Page, Larry - permalink - collapse

All > Technology > Search > SEO / Search Marketing

Co-founder of Google.
SEO Book - Cite This Source - This Definition
Browse Related Terms: Calacanis, Jason, Denton, Nick, Sullivan, Danny, Wales, Jimmy

Page Popularity - permalink - collapse

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A measure of the number and quality of links to a particular page (inbound links). Many search engines [...] are increasingly using this number as part of the positioning process. The number and quality of inbound links is becoming as important as the optimisation of page content...
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Back links, Inbound Link, Inbound links (IBL), Link Equity

PageRank - permalink - collapse

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A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on PageRank and place more emphasis on trusted links via algorithms such as TrustRank. The PageRank formula is: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) PR= PageRank d= dampening factor (~0.85) c = number of links on the page PR(T1)/C(T1) = PageRank of page 1 divided by the total number of links on page 1, (transferred PageRank) In text: for any given page A the PageRank PR(A) is equal to the sum of the parsed partial PageRank given from each page pointing at it multiplied by the dampening factor plus one minus the dampening factor. See also: The Anatomy of a Large-Scale Hypertextual Web Search Engine The PageRank Citation Ranking: Bringing Order to the Web Page Title (see Title)
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Browse Related Terms: Anchor Text, Conceptual Links, Editorial Link, Google Bombing, Google Juice, Hyperlinks, Link, Link Farm, Link Reputation, Link spam, Links, Text Link Ads

PageRank (PR) - permalink - collapse

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Google uses a weighted form of link popularity called PageRankÂ. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob's personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, to see which web pages are considered important by Google and which aren't. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that's linking to you, the more your site's PageRank will benefit. The better your PageRank, the better you'll do in Google, all else being equal.
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Browse Related Terms: Absolute Link, External Link, Link Hoarding, Nofollow, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Relative Link

Page title - permalink - collapse

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See "title tag"
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Bush, Vannevar, Click through, Headline, Misspellings, Multiple Titles, Title, Title Attribute, Title tag

Page View - permalink - collapse

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Used in site statistics as a measure of pages viewed rather than server hits. Many server hits may be made to access a single page, causing many separate log file entries. Analysis software can determine that these server hits were generated when a visitor viewed a single page, and group them together to provide this more useful method of counting visitors. See also Hit and Unique Visitor.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Hit, HITS, HTML Source, Referrer, Render, Repeat Visitor, Site Hit, Traffic, Unique Visitor, Usage Data

Pageviews - permalink - collapse

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see "Impression"
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Browse Related Terms: Cost Per Order (CPO), Cost Per Sale (CPS), Cost Per Thousand (CPM), Counter, CPM, ROI - Return On Investment, Tracking

Paid Inclusion - permalink - collapse

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paying a search engine to have your web pages included in that search engine's index.
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A method of allowing websites which pass editorial quality guidelines to buy relevant exposure. See also: Directories such as the Yahoo! Directory and Business.com allow websites to be listed for a flat yearly cost. Yahoo! Search allows webmasters to pay for inclusion for a flat review fee and a category based cost per click. Paid Link (see Text Link Ads)
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Browse Related Terms: Affiliate Marketing, Call To Action, Cost Per Action (CPA), Cost Per Click (CPC), Cost Per Lead (CPL), CPA, Entry Page, Landing Page, Pay for Performance, Referral Fees, Search Marketing

Paid placement - permalink - collapse

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paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."
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Browse Related Terms: Ask, Catch All Listing, Content Integration, Feed, Pay-per-post (PPP)

Parametric search - permalink - collapse

All > Technology > Search > Enterprise Search

A type of search that looks for objects that contain a numeric value or attribute, such as dates, integers, or other numeric data types within a specified range.
IBM - Cite This Source - This Definition
Parametric searching allows people to find items of interest based on an individual item's parameters, or particular characteristics. Such parameters or facets may be represented as Fields within a search index.
FAST - Cite This Source - This Definition
Browse Related Terms: Document summary field, Duplicate detection, field, Field collapsing, fielded search, Full-text sorting, Multi-level sorting, Range restrictions

parser - permalink - collapse

All > Technology > Search > Enterprise Search

A program that interprets documents that are added to the enterprise search data store. The parser extracts information from the documents and prepares them for indexing, search, and retrieval.
IBM - Cite This Source - This Definition
Browse Related Terms: Document processing pipeline, Document-processing stage, parsing, Processing pipeline

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parsing - permalink - collapse

All > Technology > Search > Enterprise Search

The process of analyzing input to determine its grammatical structure with respect to formal grammar. A parser is a computer program that carries out this task. Parsing transforms input text into a data structure, usually a tree, which is suitable for later processing and which captures the implied hierarchy of the input. Generally, parsers operate in two stages, first identifying the meaningful tokens in the input and then building a parse tree from those tokens.
FAST - Cite This Source - This Definition
Browse Related Terms: Document processing pipeline, Document-processing stage, parser, Processing pipeline

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Pay for Performance - permalink - collapse

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a pricing model based on delivering sales or something else that can be directly attributed to the bottom line. Contrast this with traditional banner advertising which is based on impressions, a chunk of which come from people you have no desire or ability to do business with.
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Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. Affiliate marketing programs pay affiliates for conversions - leads, downloads, or sales.
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Browse Related Terms: Affiliate Marketing, Call To Action, Cost Per Action (CPA), Cost Per Click (CPC), Cost Per Lead (CPL), CPA, Entry Page, Landing Page, Paid Inclusion, Referral Fees, Search Marketing

Pay-per-click (PPC) - permalink - collapse

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a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.
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Browse Related Terms: AdSense, AdWords, Contextual Advertising, CPC, Earnings Per Click, GAP (Google Advertising Professional), Google AdSense, PPC

Pay-per-post (PPP) - permalink - collapse

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A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Ask, Catch All Listing, Content Integration, Feed, Paid placement

PDF - permalink - collapse

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Adobe's Portable Document Format, a file format that renders the page exactly as intended regardless of the computer used. Typically used for creating documents that will be printed. PDF is used instead of HTML when the content creator wants absolute control over the display of the document. In contrast, the display of an HTML document depends on the computer and web browser software used.
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Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer friendly context.

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Browse Related Terms: Animated Ad, Click-down Ad or Click-within Ad, Cold Fusion, Cookie, Log File, Log Files, Server Logs, Telnet, URL

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All > Law > Intellectual Property

Penalty - permalink - collapse

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Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated algorithmically or manually applied. If a site is penalized algorithmically the site may start ranking again after a certain period of time after the reason for being penalized is fixed. If a site is penalized manually the penalty may last an exceptionally long time or require contacting the search engine with a reinclusion request to remedy. Some sites are also filtered for various reasons. See also: Google -30 rank penalty - an example of a penalty
SEO Book - Cite This Source - This Definition
Browse Related Terms: Compacted Information, Duplicate Content, filter, Google Supplemental Index, Supplemental Pages, Supplemental Results, Text Ad