Search definitions beginning with W

Wales, Jimmy - permalink - collapse

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Co-founder of the popular Wikipedia. Weblog (see Blog)
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Browse Related Terms: Calacanis, Jason, Denton, Nick, Page, Larry, Sullivan, Danny

Web2.0 - permalink - collapse

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Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.
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Browse Related Terms: Bookmarks, Del.icio.us, Digg, Netscape, Social Media, User Generated Content

Web browser - permalink - collapse

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Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.
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Browse Related Terms: Browser, Firefox, Google Toolbar for Internet Explorer, Google Toolbar for Mozilla Firefox, Internet Explorer, Microsoft, Mozilla Firefox, Opera, Safari, Toolbar

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Web Copywriting - permalink - collapse

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The writing of text especially for a web page. Similar to the writing of copy for any other type of publication, good web copywriting can have a great effect on search engine positioning, so it forms a major part of optimization.
I-Search Digest - Cite This Source - This Definition
Browse Related Terms: Fake Copy Listings, flux, Placement, Ranking

Web Crawler - permalink - collapse

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A class of robot software that explores the Web by retrieving a Web document and following the links within that document.
IBM - Cite This Source - This Definition
Browse Related Terms: Crawling, Directed search, no-follow directive, no-index directive, Robots Exclusion Protocol

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Also known as a 'web robot' or 'web spider', it is a program or automated script which browses the World Wide Web in a methodical, automated manner.
SEO Glossary.com - Cite This Source - This Definition
Browse Related Terms: Agent Name, applet, Bot, Crawler, Robot, robots.txt, Robots.txt, Spider

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Weblog - permalink - collapse

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A weblog, or blog is an online journal. Weblogs are something of a phenomenon and have become increasing mainstream. Blog search engine Technorati listed 71 million weblogs as of May 2007. Weblog authors choose whether to blog openly or anonymously. Weblog entries are made regularly and chronologically but are displayed in reverse chronological order. The range of topics covered is endless. Some weblogs focus on a particular subject like travel, fashion, or astrology while others are personal online diaries. Weblogs typically are made up of posts, images, videos, comments and links. Popular blogging platforms include: Blogger, Wordpress, Typepad, LiveJournal and Dreamhost
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Browse Related Terms: Blog, Blog Comment Spam, Blogger, Blogroll, CMS, Comments, FTP, Movable Type, MySpace, Technorati, Typepad, Wordpress

Web standards - permalink - collapse

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Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.
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Browse Related Terms: Accessibility, Body copy, Mouseover, Standards compliant

weighted term search - permalink - collapse

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A query in which certain terms are given more importance.
IBM - Cite This Source - This Definition
Browse Related Terms: Completeness, Context relevancy, Geo/Location, Query term weight, Statistics, TF-IDF

White Hat SEO - permalink - collapse

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Ethical SEO approved by the search engines.
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Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques. The search guidelines are not a static set of rules, and things that may be considered legitimate one day may be considered deceptive the next. Search engines are not without flaws in their business models, but there is nothing immoral or illegal about testing search algorithms to understand how search engines work. People who have extensively tested search algorithms are probably more competent and more knowledgeable search marketers than those who give themselves the arbitrary label of white hat SEOs while calling others black hat SEOs. When making large investments in processes that are not entirely clear trust is important. Rather than looking for reasons to not work with an SEO it is best to look for signs of trust in a person you would like to work with. See also: White Hat SEO.com - parody site about white hat SEO Black Hat SEO.com - parody site about black hat SEO Honest SEO - site offering tips on hiring an SEO SEOConsultants.com - reviewed directory of SEO professionals SEO Black Hat - blog about black hat SEO techniques
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Browse Related Terms: Black Hat SEO, Ethical SEO, Grey Hat SEO, Niche, SEO

Whois - permalink - collapse

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Each domain has an owner of record. Ownership data is stored in the Whois record for that domain. Some domain registrars also allow you to hide the ownership data of your sites. Many large scale spammers use fake Whois data. See also: DomainTools Whois Source - shows Whois information by domain name. Paid members may also view other domains on the same IP address and the domain ownership history.
SEO Book - Cite This Source - This Definition
Browse Related Terms: Cybersquatting, Domain, Ontology, Registrar

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Wiki - permalink - collapse

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Software which allows information to be published using collaborative editing.

SEO Book - Cite This Source - This Definition
Browse Related Terms: copyright, Search engine marketing (SEM), SEM, The Tragedy of the Commons, Wikipedia

Wikipedia - permalink - collapse

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Free online collaborative encyclopedia using wiki software. See also: Wikipedia
SEO Book - Cite This Source - This Definition
Browse Related Terms: copyright, Search engine marketing (SEM), SEM, The Tragedy of the Commons, Wiki

Wildcard - permalink - collapse

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A wildcard character can be used to substitute for any other character or characters in a string. Common wildcards include "*" (zero or more characters) and "?" (a single character).
FAST - Cite This Source - This Definition
Browse Related Terms: character normalization, escape character, ligature, masking character, newline character, trailing character, wildcard character

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wildcard character - permalink - collapse

All > Technology > Search > Enterprise Search

A character that is used to represent optional characters at the front, middle, or end of a search term.
IBM - Cite This Source - This Definition
Browse Related Terms: character normalization, escape character, ligature, masking character, newline character, trailing character, Wildcard

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Wordnet - permalink - collapse

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A lexical database of English words which can be used to help search engines understand word relationships.

See also:
- Wordnet - official site
SEO Book - Cite This Source - This Definition
Browse Related Terms: Adjacency, Bold, Co-citation, full-text index, Keyword search, Poison Word, Proximity, Proximity search, Reverse Index, Stop Word, Stop Words

Wordpress - permalink - collapse

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Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, Wordpress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated. Distributed under the GNU General Public License the latest version, Wordpress 2.2.3, was released on Sept 8, 2007. WordPress is described as a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability by its creators. Features include:
- Integrated link management
- Plugin support
- Search friendly permalink structure
- Static Pages
- Trackbacks
- Pingbacks
- Typographic filters
- WYSIWYG
- Nested categories
- Multiple authors
For More: www.wordpress.org
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Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a brand or making money online you should publish your content to your own domain because it can be hard to reclaim a website's link equity and age related trust if you have built years of link equity into a subdomain on someone else's website. See also: Wordpress.org - download the software Wordpress.com - offers free blog hosting
SEO Book - Cite This Source - This Definition
Browse Related Terms: Blog, Blog Comment Spam, Blogger, Blogroll, CMS, Comments, FTP, Movable Type, MySpace, Technorati, Typepad, Weblog

word stemming - permalink - collapse

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A process of linguistic normalization in which the variant forms of a word are reduced to a common form. For example, words like connections, connective, and connected are reduced to connect.
IBM - Cite This Source - This Definition
Browse Related Terms: Accent normalization, lemma, Lemmatization, Lemmatization by expansion, Lemmatization by reduction, linguistic search, Morphologic analysis, morphology, stemming, Variations (linguistic)

Wordtracker - permalink - collapse

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Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997. It is designed to assist search marketing professionals and webmasters in identifying important keywords and phrases relevant to their website. It provides detailed information on the number of searches, predicted number of daily searches, competing pages and KEI data. Information can be broken down by search engine. Search terms are collected from - Dogpile and Metacrawler which represent around 1% of searches online. Due to its relatively small sample size Wordtracker is vulnerable to competitor spamming, and errors in the database can be magnified. Some terms can appear to be more popular than they really are and others will be omitted all together. For more: Wordtracker.com
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Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile. Due to Wordtracker's small sample size their data may be easy to game. See also: Wordtracker.com - official site Digital Point Keyword Suggestion Tool - free keyword research tool which returns keyword research data from Overture and Wordtracker side by side.
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Browse Related Terms: Google Keyword Tool, Google Traffic Estimator, Google Trends, Keyword popularity, Keyword Research Tools, Overture Keyword Selector Tool, Traffic Estimator

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ExpertGlossary

Wales, Jimmy - permalink - collapse

Web2.0 - permalink - collapse

Web browser - permalink - collapse

Web Copywriting - permalink - collapse

Web Crawler - permalink - collapse

Weblog - permalink - collapse

Web standards - permalink - collapse

weighted term search - permalink - collapse

White Hat SEO - permalink - collapse

Whois - permalink - collapse

Wiki - permalink - collapse

Wikipedia - permalink - collapse

Wildcard - permalink - collapse

wildcard character - permalink - collapse

Wordnet - permalink - collapse

Wordpress - permalink - collapse

word stemming - permalink - collapse

Wordtracker - permalink - collapse

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