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- Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit amongst a specific demographic. Some common demographic data points are gender, age, income, education, location, etc.
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- Behavioral Targeting, Geo-Targeting, Insertion Order (I/O), Reach, RSS, Scumware, Spyware, Syndication, Target Audience, trademark, Universe