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- Sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique users who will see the ad over a specific period of time.
SEO Glossary.com - Cite This Source - This Definition - Behavioral Targeting, Demographics, Geo-Targeting, Insertion Order (I/O), RSS, Scumware, Spyware, Syndication, Target Audience, trademark, Universe