ExpertGlossary

Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely to be available.

A link which is no longer functional.

Most large high quality websites have at least a few dead links in them, but the ratio of good links to dead links can be seen as a sign of information quality.

A link which points to an internal page within a website.

When links grow naturally typically most high quality websites have many links pointing at interior pages. When you request links from other websites it makes sense to request a link from their most targeted relevant page to your most targeted relevant page. Some webmasters even create content based on easy linking opportunities they think up.

The ratio of links pointing to internal pages to overall links pointing at a website.

A high deep link ratio is typically a sign of a legitimate natural link profile.

Popular social bookmarking website.

See also:

• Del.icio.us
• Del.icio.us Recently Popular

The removal of pages from a search engine's index.

Removal can occur for various reasons, including unreliability of the machine that hosts a site or because of perceived attempts at spamdexing.

Publisher of Gawker, a popular ring of topical weblogs, which are typically focused on controversy.

See also:

• Nick Denton.org - official blog, where Nick often talks about business and his various blogs.

Social news site where users vote on which stories get the most exposure and become the most popular.

See also:

• Digg.com

The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily ran by volunteer editors.

See also:

• DMOZ.org
• Submitting a Site to the Open Directory Project

Scheme used for logical or location organization of the web. Many people also use the word domain to refer to a specific website.

A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .edu, .gov, .org (which sub-divide addresses into areas of use). There are also various geographic top-level domains (e.g. .ar, .ca, .fr, .ro etc.) referring to particular countries.

The relevance to search engine terminology is that web sites which have their own domain name (e.g. http://www.nativetongues.com) will often achieve better positioning than web sites which exist as a sub-directory of another organisation's domain (e.g. http://ourworld.compuserve.com/homepages/tijana/).