All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

  • Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit amongst a specific demographic. Some common demographic data points are gender, age, income, education, location, etc.

Also listed in:

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

Also listed in:

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

Also listed in:

All > Technology > Search > SEO / Search Marketing

  • A categorized catalog of websites, typically manually organized by topical editorial experts. Some directories cater to specific niche topics, while others are more comprehensive in nature. Major search engines likely place significant weight on links from DMOZ and the Yahoo! Directory. Smaller and less established general directories likely pull less weight. If a directory does not exercise editorial control over listings search engines will not be likely to trust their links at all.

  • Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a description rich in key phrases will ensure maximum visibility. Contrast this with a search engine, which is unedited and concerned primarily with the HTML of a site's constituent pages.

    SEO Glossary.com - Cite This Source - This Definition
  • A server or a collection of servers dedicated to indexing internet web pages and returning lists of pages which match particular queries. Directories (also known as Indexes) are normally compiled manually, by user submission and often involve an editorial selection and/or categorization process.

    I-Search Digest - Cite This Source - This Definition

Also listed in:

All > Technology > Search > SEO / Search Marketing

All > Technology > Search > SEO / Search Marketing

Also listed in:

All > Technology > Search > SEO / Search Marketing

  • Scheme used for logical or location organization of the web. Many people also use the word domain to refer to a specific website.

  • A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .edu, .gov, .org (which sub-divide addresses into areas of use). There are also various geographic top-level domains (e.g. .ar, .ca, .fr, .ro etc.) referring to particular countries.

    The relevance to search engine terminology is that web sites which have their own domain name (e.g. http://www.nativetongues.com) will often achieve better positioning than web sites which exist as a sub-directory of another organisation's domain (e.g. http://ourworld.compuserve.com/homepages/tijana/).

    I-Search Digest - Cite This Source - This Definition

Also listed in:

ExpertGlossary.com