Definitions beginning with G

Google AdSense - permalink - collapse

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Paid ads webmasters may place on their websites
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Browse Related Terms: AdSense, AdWords, Contextual Advertising, CPC, Earnings Per Click, GAP (Google Advertising Professional), Pay-per-click (PPC), PPC

Google Analytics - permalink - collapse

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Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. But it can also be used to specifically track Adsense traffic therefore helping webmasters to optimize Adwords adverts based on where visitors come from, time on site, click path and geographic location. Modeled on Urchins analytics tool, after Google purchased Urchin Software Group in 2005, Google Analytics was first rolled out in late 2005. The response was overwhelming and Google had to suspend sign ups only a few days later. After a short period using a lottery type of invitation system the tool made generally available in August 2006. Features Include: *Updates in less than one hour *Users can add up to 50 websites *Integration with Google Adwords *User friendly interface - Dashboard format For more: Google Analytics
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Browse Related Terms: Analytics, Brin, Sergey, Google, Google cache, Google Pack, Googleware, Machine-generated

Google Base - permalink - collapse

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Free database of semantically structured information created by Google.

Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure different vertical search products.

See also:
- Google Base
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Browse Related Terms: Google OneBox, Information Retrieval, Salton, Gerard, USENET, Vertical Search, YouTube

Google Bombing - permalink - collapse

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Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company."
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Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text. See also: Google search: miserable failure - shows pages people tried ranking for that search query
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Browse Related Terms: Anchor Text, Conceptual Links, Editorial Link, Google Juice, Hyperlinks, Link, Link Farm, Link Reputation, Link spam, Links, PageRank, Text Link Ads

GoogleBot - permalink - collapse

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Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine. If a webmaster wishes to restrict the information on their site available to a Googlebot, or other well-behaved spider, they can do so by with the appropriate directives in a robots.txt file.
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Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. See also: Google's crawl caching proxy Google AdSense (see AdSense) Google AdWords (see AdWords)
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Browse Related Terms: Agent Name Delivery, Client, IP Delivery, User agent

Google Bowling - permalink - collapse

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Google Bowling is a black hat SEO technique used to knock competitors down or out of search engine results. It is a form of SEO sabotage that is conducted by pointing hundreds of questionable links from low quality sites at a competitor's site so they end up banned or penalized by Google. Generally newer sites are more susceptible to Google Bowling as older sites are better established with a range of existing high quality links. Submitted by Brigitte Capp Netconcepts
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Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.

Typically it is easier to bowl new sites out of the results. Older established sites are much harder to knock out of the search results.

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Browse Related Terms: Expert Document, FFA, Guestbook Spam, Quality Content, Quality Link, Spam, Splog, Trackback

Google cache - permalink - collapse

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see "Cache"
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Browse Related Terms: Analytics, Brin, Sergey, Google, Google Analytics, Google Pack, Googleware, Machine-generated

Google Checkout - permalink - collapse

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Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.

See also:
- Google Checkout
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Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, conversion, Conversion rate, Google Website Optimizer, Long Tail, usability

Google Dance - permalink - collapse

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The Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions. The term Google Dance was adopted as while an update is being processed the position of a website in Google seems to "dance" as it fluctuates. The fluctuation is due to each of Google's nine datacenters being updated out of sync - meaning for a time the results are different.
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In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer does what was traditionally called a Google Dance. Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. The second meaning of Google Dance is a yearly party at Google's corporate headquarters which Google holds for search engine marketers. This party coincides with the San Jose Search Engine Strategies conference. See also: Matt Cutts Google Terminology Video - Matt talks about the history of Google Updates and the shift from Google Dances to everflux.
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Browse Related Terms: Age, Crawl Frequency, Cutts, Matt, Everflux, Fresh, Fresh Content, Static Content, update

Google Juice - permalink - collapse

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Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice' and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.
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Browse Related Terms: Anchor Text, Conceptual Links, Editorial Link, Google Bombing, Hyperlinks, Link, Link Farm, Link Reputation, Link spam, Links, PageRank, Text Link Ads

Google Keyword Tool - permalink - collapse

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Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on your site. See also: Google Keyword Tool - tool offering all the above mentioned features
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Browse Related Terms: Google Traffic Estimator, Google Trends, Keyword popularity, Keyword Research Tools, Overture Keyword Selector Tool, Traffic Estimator, Wordtracker

Google OneBox - permalink - collapse

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Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned vertical search services.
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Browse Related Terms: Google Base, Information Retrieval, Salton, Gerard, USENET, Vertical Search, YouTube

Google Pack - permalink - collapse

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Free software specifically selected by Google. There are no trial versions or spyware and it's ready to use in just a few clicks. Currently includes: - Google Earth - Spyware Doctor - Google Photos Screensaver - Star Office - Norton Security Scan - Google Desktop - Google Talk - Picasa - Adobe Reader - Firefox with Google Toolbar - Skype - Real Player
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Browse Related Terms: Analytics, Brin, Sergey, Google, Google Analytics, Google cache, Googleware, Machine-generated

Google Sitelinks - permalink - collapse

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On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to that site at the top of the search results.
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Browse Related Terms: Block Level Analysis, Breadcrumb Navigation, Dead Link, Deep Link, Deep Link Ratio, Google Sitemaps, home page, Homepage, Internal Link, Internal Links, Site Map, Submission, Yahoo! Site Explorer

Google Sitemaps - permalink - collapse

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Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it in their search indexes is to build high quality editorial links. See also: Google Webmaster Central - access to Google Sitemaps and other webmaster related tools.
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Browse Related Terms: Block Level Analysis, Breadcrumb Navigation, Dead Link, Deep Link, Deep Link Ratio, Google Sitelinks, home page, Homepage, Internal Link, Internal Links, Site Map, Submission, Yahoo! Site Explorer

Google Supplemental Index - permalink - collapse

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Google's Supplemental Index, is a secondary database containing Supplemental Results pages deemed to be of less importance by Googles algorithm or are less trusted. The primary measure of a pages importance is the number and quality of links pointing to that page. Pages in the Supplemental Index can still rank in search results, but this will depend on the number of pages in the main index relevant to the search. Some reasons pages may be in the Google Supplemental Index: * Duplicate content * Low PageRank * Lack of trust * A site with a large number of pages * Page freshness * Excessively long URLs As of July 2007 Google discontinued the practice of placing a Supplemental Result tag on search results making it near impossible to tell whether a result is in the supplemental index or the main one.
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Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if the URLs are excessively complex in nature, or the site which hosts them lacks significant trust.

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Browse Related Terms: Compacted Information, Duplicate Content, filter, Penalty, Supplemental Pages, Supplemental Results, Text Ad

Google Toolbar for Internet Explorer - permalink - collapse

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Google Toolbar is Internet browser add on available for both Internet Explorer and Mozilla Firefox. Features for Internet Explorer Google Toolbar include: - Search Settings Notifier - Pop-up blocker - Address bar browse by name - Google search box - Google Suggest - A SpellCheck - AutoLink & AutoFill - PageRank display - Google Account sign-in - Google Bookmarks
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Browse Related Terms: Browser, Firefox, Google Toolbar for Mozilla Firefox, Internet Explorer, Microsoft, Mozilla Firefox, Opera, Safari, Toolbar, Web browser

Google Toolbar for Mozilla Firefox - permalink - collapse

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Google Toolbar is Internet browser add on available for both Mozilla Firefox and Internet Explorer. Features for Mozilla Firefox Google Toolbar include: - Access to Google Docs & Spreadsheets - Customize the layout options - Handle mailto: links with Gmail. - Google search box - Google Suggest - A SpellCheck - AutoLink & AutoFill - PageRank display - Google Account sign-in - Google Bookmarks
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Browse Related Terms: Browser, Firefox, Google Toolbar for Internet Explorer, Internet Explorer, Microsoft, Mozilla Firefox, Opera, Safari, Toolbar, Web browser

Google Traffic Estimator - permalink - collapse

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Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.

If you do not submit a bid price the tool will return an estimated bid price necessary to rank #1 for 85% of Google's queries for a particular keyword.

See also:
- Google Traffic Estimator
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Browse Related Terms: Google Keyword Tool, Google Trends, Keyword popularity, Keyword Research Tools, Overture Keyword Selector Tool, Traffic Estimator, Wordtracker