CPC

Climate Prediction Center

Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click. See also: Google AdWords - Google's pay per click ad program which allows you to buy search and contextual ads. Google AdSense - Google's contextual ad program. Microsoft AdCenter - Microsoft's pay per click ad platform. Yahoo! Search Marketing - Yahoo!'s pay per click ad platform