Full-service brokerage firms usually offer their clients a range of services in addition to executing their buy and sell orders.
These firms usually have full-time research departments and investment analysts, who provide information the firm's brokers share with clients.
In addition, some employees of the firm may be qualified to provide investment advice, develop financial plans, or design strategies for meeting financial goals.
Full-service firms tend to charge higher commissions and fees than discount brokerage firms or firms that operate only online. However, some full-service firms offer online services and reduce their fees for transactions handled though a client's online account.
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