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• When the term good will is used in connection with evaluating a company, it covers the intangible value of its reputation, its satisfied clients, and its productive work force. Those factors are all considered evidence of the corporation's potential to produce strong earnings.

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  Cite Definition for Good will

  American Psychological Association (APA)

  Good will. (n.d.). Yahoo Personal Finance Glossary. Retrieved November 27, 2022, from website: http://www.expertglossary.com/definition/good-will.

  Chicago Manual of Style (CMS)

  Good will. finance.yahoo.com. Yahoo Personal Finance Glossary. Yahoo Finance. http://www.expertglossary.com/definition/good-will (accessed: November 27, 2022).

  Modern Language Association (MLA)

  "Good will." Yahoo Personal Finance Glossary. Yahoo Finance. 27 November. 2022 http://www.expertglossary.com/definition/good-will.

• Browse Related Terms: Bottom-up investing, Fundamental analysis, Good will, intrinsic value, Present value, Qualitative analysis, Quantitative analysis, Ranking