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• When the term good will is used in connection with evaluating a company, it covers the intangible value of its reputation, its satisfied clients, and its productive work force. Those factors are all considered evidence of the corporation's potential to produce strong earnings.

  Yahoo Finance - Cite This Source - This Definition
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  Cite Definition for Good will

  American Psychological Association (APA)

  Good will. (n.d.). Yahoo Personal Finance Glossary. Retrieved February 4, 2023, from website: http://www.expertglossary.com/definition/good-will.

  Chicago Manual of Style (CMS)

  Good will. finance.yahoo.com. Yahoo Personal Finance Glossary. Yahoo Finance. http://www.expertglossary.com/definition/good-will (accessed: February 4, 2023).

  Modern Language Association (MLA)

  "Good will." Yahoo Personal Finance Glossary. Yahoo Finance. 4 February. 2023 http://www.expertglossary.com/definition/good-will.

• Browse Related Terms: Bottom-up investing, Fundamental analysis, Good will, intrinsic value, Present value, Qualitative analysis, Quantitative analysis, Ranking