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Any repository of data from which documents can be retrieved, such as the Web, relational and nonrelational databases, and content management systems.
- Browse Related Terms: benchmarking, Content Connector, Content management system (CMS), crawl space, data source, DMS, Domino Document Manager cabinet, Domino Document Manager library, federation, JDBC (Java Database Connectivity), library, Mining, newline character, scalability, UIMA (Unstructured Information Management Architecture)
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A grouping of data sources according to the protocol that is used to access the data.
- Browse Related Terms: CCL (Common Communication Layer), Collection, Crawler, data source type, discoverer, Document processing pipeline, ETL-type tools, external data source, parser, Parsing, Processing pipeline, search application, text analysis
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As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from those databases.
- Browse Related Terms: CGI Program, Database-driven, Database-generated, Dynamic, Dynamic Content, Dynamic Rotation, Favicon, Replica, Skyscraper, static
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As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page.
- Browse Related Terms: CGI Program, Database-driven, Database-generated, Dynamic, Dynamic Content, Dynamic Rotation, Favicon, Replica, Skyscraper, static
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A search engine may provide an option to search for documents modified on a specific date, before a date, after a date, or between two dates. See also Freshness boosting.
- Browse Related Terms: Absolute boosting, boost class, boost word, Boosting, Date range, Freshness, Freshness boosting, Golden set, Rank profile, Relative boosting
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An ad that runs in a separate window associated with a concurrently displayed banner. In normal practice, the content and banner are rendered first and the daughter window appears a moment later.
- Browse Related Terms: Daughter Window, Floating Ads, Google Toolbar for Internet Explorer, Google Toolbar for Mozilla Firefox, Open Directory Project, Pop-under, Toolbar
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Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely to be available.
- Browse Related Terms: Dayparting, Exclusive Advertising, Insertion Order (I/O), inventory, NewHoo, Reach, Remnant Inventory, ROI - Return On Investment, Run of Site (ROS), Universe
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Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites with limited link authority relative to their size) may be temporarily de-indexed until the search engine does a deep spidering and re-cache of the web. During some updates search engines readjust crawl priorities. You need a significant number of high quality links to get a large website well indexed and keep it well indexed. Duplicate content filters, inbound and outbound link quality, or other information quality related issues may also relate to re-adjusted crawl priorities. Pages which have changed location and are not properly redirected, or pages which are down when a search engine tries to crawl them may be temporarily de-indexed. Search Spam: If a website tripped an automatic spam filter it may return to the search index anywhere from a few days to a few months after the problem has been fixed. If a website is editorially removed by a human you may need to contact the search engine directly to request reinclusion.
The removal of pages from a search engine's index.
Removal can occur for various reasons, including unreliability of the machine that hosts a site or because of perceived attempts at spamdexing.
- Browse Related Terms: Crawl Depth, De-listing, Filter, Google Sitemaps, Hidden Text - SEO Spam Tactic, Manual Review, Page Popularity, Penalty, Quality Content, Reinclusion, Search engine marketing (SEM), Search engine optimization (SEO), SPAM
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A link which is no longer functional.
Most large high quality websites have at least a few dead links in them, but the ratio of good links to dead links can be seen as a sign of information quality.
An internet link which doesn't lead to a page or site, probably because the server is down or the page has moved or no longer exists. Most search engines have techniques for removing such pages from their listings automatically, but as the internet continues to increase in size, it becomes more and more difficult for a search engine to check all the pages in the index regularly. Reporting of dead links helps to keep the indexes clean and accurate, and this can usually be done by submitting the dead link to the search engine.
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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Server which is limited to serving one website or a small collection of websites owned by a single person. Dedicated servers tend to be more reliable than shared (or virtual) servers. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per month.
- Browse Related Terms: Dedicated Server, DNS, forums, IP address, Log Files, server, Server Logs, Virtual Domain, Virtual server
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A link which points to an internal page within a website.
When links grow naturally typically most high quality websites have many links pointing at interior pages. When you request links from other websites it makes sense to request a link from their most targeted relevant page to your most targeted relevant page. Some webmasters even create content based on easy linking opportunities they think up.
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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The ratio of links pointing to internal pages to overall links pointing at a website.
A high deep link ratio is typically a sign of a legitimate natural link profile.
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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A type of dynamic drill-down navigator which applies on-the-fly aggregation of result values across the entire result set for a query. See also Navigator
- Browse Related Terms: Contextual Insight, Deep navigators, Dynamic drill-down, feature structure, Metadata, Navigation, Navigators, Offensive content filter, Result-side (shallow) navigators, Results clustering, Results transformation, Results-based binning, Search Profile, Unsupervised clustering
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submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.
- Browse Related Terms: Announcing, Automated Submitting, Bulk submission services, Deep submitting, Manual submitting, Resubmitting, Submitting
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Popular social bookmarking website.
See also:
- Browse Related Terms: Bias, Bookmarks, Del.icio.us, Digg, Malda, Rob, Netscape, Slashdot, Social Media
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Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit amongst a specific demographic. Some common demographic data points are gender, age, income, education, location, etc.
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All > Technology > Search > SEO / Search Marketing
Publisher of Gawker, a popular ring of topical weblogs, which are typically focused on controversy.
See also:
- Nick Denton.org - official blog, where Nick often talks about business and his various blogs.
- Browse Related Terms: Blog, Blogger, Blogroll, Comments, Cutts, Matt, Denton, Nick, Movable Type, MySpace, Splog, Technorati, Typepad, Weblog, Wordpress
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To remove items from a queue.
- Browse Related Terms: Boundary match, category, dequeue, Document summary field, Duplicate detection, enqueue, field, Field collapsing, fielded search, Full-text sorting, Index profile, Multi-level sorting, Parametric search, Range restrictions
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Directories and search engines provide a short description near each listing which aims to add context to the title. High quality directories typically prefer the description describes what the site is about rather than something that is overtly promotional in nature. Search engines typically use a description from a trusted directory (such as DMOZ or the Yahoo! Directory) for homepages of sites listed in those directories use the page meta description (especially if it is relevant to the search query and has the words from the search query in it) attempt to extract a description from the page content which is relevant for the particular search query and ranking page (this is called a snippet) or some combination of the above
Descriptive text associated with a web page and displayed, usually with the page title and URL, when the page appears in a list of pages generated by a search engine or directory as a result of a query. Some search engines take this description from the DESCRIPTION Meta tag - others generate their own from the text in the page. Directories often use text provided at registration.
- Browse Related Terms: Blacklist, Clustering, description, Directory, Duplicate Content, Keyword Research, Mirror Sites, Paid placement, Re-submission, Select list, Skewing, Spamdexing, Spoofing, URL Submission
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All > Technology > Search > Enterprise Search
A mark that is added to a letter to change a word's pronunciation or to distinguish between similar words, such as an accent mark or the German umlaut.
- Browse Related Terms: Anti-phrasing, Bigram, Case sensitive/insensitive searching, diacritics, Lemmatization, Lemmatization by expansion, Lemmatization by reduction, linguistic search, Morphologic analysis, Phrase searching, Query, rule-based category, Sentiment analysis, stemming, Stop word, Synonym expansion, Variations (linguistic)