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Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also: Google Advertising Professional program
Google Advertising Professional is a free program, offered by Google, for professionals wishing to manage multiple Google Adwords clients. For More: Google Advertising Professional
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker
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Also called a "doorway page" or a "bridge page". A gateway page is a low quality web page that contains very little content and exists solely for the purpose of driving traffic to another page. This is done through spamdexing, spamming the index of a search engine. Gateway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings.
A web page submitted to a search engine (spyder) to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs it, in order to place a site at the proper level of relevance for the topic(s) in question. (This determination of topical relevance is called "placement".)
A gateway page may present information to the spyder, but obscure it from a casual human viewer. The gateway page exists so as to allow a web-site to present one face to the spyder, and another to human viewers. There are several reasons why one might want to do this. One, is that the author may not want to publicly disclose placement tactics. Another is that the format that may be easiest for a given spyder to understand, may not be the format that the author wishes to present to his viewers for aesthetics. Still another may be that the format that is best for one spyder may differ from that which is best for another. By using gateway pages, you can present your site to each spyder in the way which is known or thought to be best for that particular spyder.
Also known as bridge pages, doorway page, entry pages, portals or portal pages.
- Browse Related Terms: Age, Authorities, Authority, Co-citation, Compacted Information, Expert Document, Gateway Page, Hilltop, Hubs, Kleinberg, Jon, On-theme, Taxonomy, Teoma, Topic-Sensitive PageRank
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The ability to sort, filter and/or rank documents based on their geographical distance from a given source position, typically the position of the end-user.
- Browse Related Terms: Anchor text, Dynamic rank, dynamic ranking, Geo enabled search, link analysis, popular ranking, Proximity boosting, Ranking, static ranking, text-based scoring
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In relation to relevancy, the importance of location in relation to the query term.
- Browse Related Terms: Authority, Completeness, Context relevancy, Geo/Location, lexical affinity, Link cardinality, model-based category, Quality, Query term weight, Ranking models, Relevance or Relevance ranking, Statistics, stop word removal
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Advertising that is distributed based on geographic location. Online advertising allows for targeting of countries, states, cities and suburbs (in some markets).
- Browse Related Terms: Above the Fold, Beyond The Banner, Call To Action, Content Integration, Demographics, Geo-Targeting, Landing Page, Negative Keyword, Pay-per-post (PPP), Share of Voice, Target Audience, trademark
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Popular author who wrote the book titled The Tipping Point.
See also:
- Gladwell.com
- Gladwell's blog
- The Tipping Point - book about how ideas spread via a network of influencers (Connectors, Mavens, and Salesmen)
- Gladwell speech
- Browse Related Terms: Battelle, John, Brand, Cybersquatting, Gladwell, Malcolm, Godin, Seth, Headline, Mechanical Turk, Meme, Registrar, Seth Godin, Squidoo, Viral Marketing, Yahoo! Answers
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Popular blogger, author, viral marketer and business consultant.
See also:
- Seth's blog - Seth talks about marketing
- Purple Cow - Probably Seth's most popular book. It is about how to be remarkable. Links are citations or remarks. This book is a highly recommended for any SEO.
- All Marketers Are Liars - Book about creating and marketing authentic brand related stories in a low trust world.
- The Big Red Fez - Small quick book about usability errors common to many websites.
- Google speech - see Seth's speech at Google.
- Squidoo - community driven topical lens site created by Seth Godin
- Browse Related Terms: Battelle, John, Brand, Cybersquatting, Gladwell, Malcolm, Godin, Seth, Headline, Mechanical Turk, Meme, Registrar, Seth Godin, Squidoo, Viral Marketing, Yahoo! Answers
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The number of documents and queries that are to be used for testing; a minimum of 2,000 documents and at least 50 queries. Typically these are manually selected.
- Browse Related Terms: Absolute boosting, boost class, boost word, Boosting, Date range, Freshness, Freshness boosting, Golden set, Rank profile, Relative boosting
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The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin. See also Google corporate history Google labs - new products Google is testing Google papers - research papers by Googlers
Google is the world's number one search engine with a 50.8% market share, ahead of Yahoo! 23.6% and Live Search 8.4% (Dec 2006) Google was founded by Stanford University students Larry Page and Sergey Brin in 1998. At the time of the companys initial public offering in August 2004 $1.67 billion was raised, making Google worth $23 billion. Googles success should be attributed to its unique algorithmic ranking system PageRank a system that assigns a score to a web page based on the number of links to that page. Based in Mountain View, California the company now employs 13,748 people. The company has a relaxed corporate atmosphere that is illustrated in the companies philosophy "Don't be evil". Central to Google's profitability is Google Adwords launched in 2000. Google Adwords are text-based contextual ads relevant to keyword searches. In 2006 the company earned $10.492 billion in total advertising revenues about 90 times the revenue from other Google ventures. Google has acquired several start-up companies over the past few years including:
- Pyra Labs creators of Blogger in 1999
- Upstartle, creators of Writely in 2006.
- Measure Map, a weblog statistics application in 2006.
- YouTube for a huge $1.65 billion in stock in 2006.
- JotSpot a developer of wiki technology in 2006.
- DoubleClick purchased for $3.1 billion in 2007.
- Postini an enterprise messaging security company in 2007.
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker
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Paid ads webmasters may place on their websites
- Browse Related Terms: Arbitrage, Ask, Banner Blindness, Behavioral Targeting, Business.com, Catch All Listing, Clickthrough rate, CTR, Doorway Pages, Entry Page, Google AdSense, Jump Page Ad, Keyword Purchasing, Organic Search Results, Paid inclusion, Referral Fees, Scumware, Search Marketing, Spyware, Syndication
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Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. But it can also be used to specifically track Adsense traffic therefore helping webmasters to optimize Adwords adverts based on where visitors come from, time on site, click path and geographic location. Modeled on Urchins analytics tool, after Google purchased Urchin Software Group in 2005, Google Analytics was first rolled out in late 2005. The response was overwhelming and Google had to suspend sign ups only a few days later. After a short period using a lottery type of invitation system the tool made generally available in August 2006. Features Include: *Updates in less than one hour *Users can add up to 50 websites *Integration with Google Adwords *User friendly interface - Dashboard format For more: Google Analytics
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker
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Free database of semantically structured information created by Google.
Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure different vertical search products.
See also:
- Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, Conversion, Conversion rate, Google Base, Google Checkout, Google Website Optimizer, Long Tail, LSI, Text Ad, Usability
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Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company."
Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text. See also: Google search: miserable failure - shows pages people tried ranking for that search query
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.
Typically it is easier to bowl new sites out of the results. Older established sites are much harder to knock out of the search results.
Google Bowling is a black hat SEO technique used to knock competitors down or out of search engine results. It is a form of SEO sabotage that is conducted by pointing hundreds of questionable links from low quality sites at a competitor's site so they end up banned or penalized by Google. Generally newer sites are more susceptible to Google Bowling as older sites are better established with a range of existing high quality links. Submitted by Brigitte Capp Netconcepts
- Browse Related Terms: Crawl Frequency, Editorial Link, FFA, Google Bowling, Google Supplemental Index, Guestbook Spam, PageRank, Quality Link, Search History, Supplemental Results, TrustRank, Yahoo! Directory
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see "Cache"
- Browse Related Terms: accessibility, cache, cookie, Google cache, HIT, HITS, HTML Source, Image Map, Invisible Web, ISP, Log file, Page View, Referrer, Site Hit, Traffic, Unique Visitor
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Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.
See also:
- Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, Conversion, Conversion rate, Google Base, Google Checkout, Google Website Optimizer, Long Tail, LSI, Text Ad, Usability
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The Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions. The term Google Dance was adopted as while an update is being processed the position of a website in Google seems to "dance" as it fluctuates. The fluctuation is due to each of Google's nine datacenters being updated out of sync - meaning for a time the results are different.
In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer does what was traditionally called a Google Dance. Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. The second meaning of Google Dance is a yearly party at Google's corporate headquarters which Google holds for search engine marketers. This party coincides with the San Jose Search Engine Strategies conference. See also: Matt Cutts Google Terminology Video - Matt talks about the history of Google Updates and the shift from Google Dances to everflux.
- Browse Related Terms: AltaVista, Everflux, Flux, Google Dance, link, Miserable Failure, Placement, Ranking, Update
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Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice' and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on your site. See also: Google Keyword Tool - tool offering all the above mentioned features
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker
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Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned vertical search services.
- Browse Related Terms: Ethical SEO, Google OneBox, Information Retrieval, Inktomi, ISP (Internet Service Provider), Live.com, Looksmart, Niche, Salton, Gerard, USENET, Vertical Search, Zeal