All > Technology > Search > Enterprise Search
A character set that consists of symbols that are used in one of the two common Japanese phonetic alphabets, which is used primarily to write foreign words phonetically.
- Browse Related Terms: Asian language tokenization, character normalization, clitic, Katakana, lemma, morphology, Phonetic search, Substring search, Tokenization, word stemming
All > Technology > Search > SEO / Search Marketing
KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization."
- Browse Related Terms: Affiliate Marketing, Alexa, AllTheWeb, Bid management tool, Copyright, Key Performance Indicators (KPIs), Landing Page Quality Scores, Overture, Relevancy, ROI, SEM, The Tragedy of the Commons, Yahoo! Search Marketing
All > Technology > Search > SEO / Search Marketing
a search phrase made up of keywords. See "keyword."
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
All > Technology > Search > Enterprise Search
A key database file that contains public keys that are stored as signer certificates and private keys that are stored in personal certificates.
- Browse Related Terms: certificate, certificate authority, Credential, distinguished name, Identity Management, keystore file, Lotus QuickPlace place, Lotus QuickPlace room, NRPC (Notes remote procedure call), place, ROOM, SSL (Secure Sockets Layer), Subject-Matter Expert (SME)
All > Technology > Search > SEO / Search Marketing
a word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).
A word which forms (part of) a search engine query.
A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for. Long tail and brand related keywords are typically worth more than shorter and vague keywords because they typically occur later in the buying cycle and are associated with a greater level of implied intent.
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
Also listed in:
- All > Technology > Programming > Java
- All > Technology > Programming > Perl
- All > Technology > Records Management
All > Technology > Search > SEO / Search Marketing
the number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search
A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning. Analysers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.
When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).
See also:
- Browse Related Terms: Banned, Bold, Emphasis, Fake Copy Listings, Keyword Density, Keyword stuffing, Pagejacking, SEO Copywriting, Web Copywriting
All > Technology > Search > SEO / Search Marketing
The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
All > Technology > Search > SEO / Search Marketing
The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual query refinement. See also: MSN Search Funnels - shows keywords people search for before or after they search for another keyword
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
All > Technology > Search > SEO / Search Marketing
Keyword matching is the process of selecting and providing advertising or information that match the user's search query. There are four types of keyword matching including: Broad Match Exact Match Phrase Match Negative Keyword
- Browse Related Terms: Broad Match, Exact match, index, Keyword Matching, Phrase Match, Phrase search, Precision, Recall, Search engine, Thesaurus
All > Technology > Search > SEO / Search Marketing
A phrase which forms (part of) a search engine query.
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
All > Technology > Search > SEO / Search Marketing
the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture's Keyword Selector Tool (http://inventory.overture.com) provide keyword popularity numbers.
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
All > Technology > Search > SEO / Search Marketing
the location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Consequently, it's best to have your first paragraph be chock full of important keywords rather than superfluous marketingspeak. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text. So get in the habit of starting off your title tags with a good keyword rather than "Welcome to."
- Browse Related Terms: Alt Attribute, Alt tags, comment, Comments Tag, heading, Heading tag, Hidden keywords, Hidden Text, Information Architecture, Keyword prominence, Noframes tag, Optimization, Render, Title, Title tag
All > Technology > Search > SEO / Search Marketing
The buying of search keywords from search engines, usually to control banner ad. placement. All the major search engines insist that keyword purchasing is only used for banner ad. placement, and doesn't influence search results...
- Browse Related Terms: Arbitrage, Ask, Banner Blindness, Behavioral Targeting, Business.com, Catch All Listing, Clickthrough rate, CTR, Doorway Pages, Entry Page, Google AdSense, Jump Page Ad, Keyword Purchasing, Organic Search Results, Paid inclusion, Referral Fees, Scumware, Search Marketing, Spyware, Syndication
All > Technology > Search > SEO / Search Marketing
Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc.
The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on. Example keyword discovery methods: using keyword research tools looking at analytics data or your server logs looking at page copy on competing sites reading customer feedback placing a search box on your site and seeing what people are looking for talking to customers to ask how and why they found and chose your business
- Browse Related Terms: Blacklist, Clustering, description, Directory, Duplicate Content, Keyword Research, Mirror Sites, Paid placement, Re-submission, Select list, Skewing, Spamdexing, Spoofing, URL Submission
All > Technology > Search > SEO / Search Marketing
Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and page content from related websites. Short list of the most popular keyword research tools: SEO Book Keyword Research Tool - free, driven by Overture, this tool cross references all of my favorite keyword research tools. In addition to linking to traditional keyword research tools, it also links to tools such as Google Suggest, Buzz related tools, vertical databases, social bookmarking and tagging sites, and latent semantic indexing related tools. Overture - free, powered from Yahoo! search data. Heavily biased toward over representing commercial queries, combines singular and plural versions of a keyword into a single data point. Google - free, powered from Google search data. Wordtracker - paid, powered from Dogpile and MetaCrawler. Due to small sample size their keyword database may be easy to spam. Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact quantitative search volumes. The tools are better for qualitative measurements. To test the exact volume for a keyword it may make sense to set up a test Google AdWords campaign.
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker
All > Technology > Search > SEO / Search Marketing
when a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution").
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
All > Technology > Search > SEO / Search Marketing
A search for documents containing one or more words that are specified by a user.
- Browse Related Terms: Concept Search, full-text index, Fuzzy Search, Googlewhack, Keyword Search, Poison Word, Proximity, proximity search, Query, Query-By-Example, Reverse Index, stemming, Stop words, Tagging, tags (see Bookmarks), Wordnet
Also listed in:
- All > Law > E-Discovery
All > Technology > Search > SEO / Search Marketing
Writing copy that uses excessive amounts of the core keyword. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well). See also: Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO? Keyword Suggestion Tools (see Keyword Research Tools)
The repeating of keywords and keyword phrases in META tags or elsewhere.
Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags, overfilling alt tags with long strings of keywords, etc. Keyword stuffing is just another shady way of gaming the search engines and, as such, its use should be strongly discouraged.
- Browse Related Terms: Banned, Bold, Emphasis, Fake Copy Listings, Keyword Density, Keyword stuffing, Pagejacking, SEO Copywriting, Web Copywriting
All > Technology > Search > SEO / Search Marketing
Scientist largely responsible for much of the research that went into hubs and authorities based search relevancy algorithms. See also: Jon Klienberg's Authoritative sources in a hyperlinked environment [PDF] Jon Klienberg's home page Hypersearching the Web
- Browse Related Terms: Age, Authorities, Authority, Co-citation, Compacted Information, Expert Document, Gateway Page, Hilltop, Hubs, Kleinberg, Jon, On-theme, Taxonomy, Teoma, Topic-Sensitive PageRank