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A method of analysis that considers overlapping sequences of a given number of characters as a single word rather than using blank space to delimit words as in Unicode-based white space segmentation.
- Browse Related Terms: Accent normalization, escape character, ligature, masking character, n-gram segmentation, tokenizer, trailing character, Unicode-based white space segmentation, Wildcard, wildcard character
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In a search context, name value-pairs are raw data that is normalized into a structured "tree" of information. They are then sent downstream to waiting document processors. For example, name value-pairs can be data about cars that is structured into categories containing information about "make", "color", "year", and "mileage."
- Browse Related Terms: Categorization, Classification or Categorization, Content routing, Directed search, Incremental indexing, Name value-pairs, Rows and columns, Search cluster, Supervised clustering, Taxonomy
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Algorithms which attempt to understand the true intent of a search query rather than just matching results to keywords. Natural Link (see Editorial Link) Natrual Search (see Organic Search Results)
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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Instead of using Boolean logic, the user can simply type in a question as a query. The simplest processing just removes stop words and uses statistical approaches. The process of using linguistic analysis to infer meaning from human-written text that could not be extracted using the individual word meanings.
- Browse Related Terms: analysis engine, analysis results, Annotation, annotator, common analysis structure, concept extraction, Contextual entity extraction, Document-processing stage, Dynamic concept extraction, Natural Language Processing (NLP), Noun Phrase Extraction, Semantic indexing, Structural analysis, Syntactic analysis, Syntactical patterns
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A type of search that analyzes written expressions (such as "Who runs the finance department?") instead of a simple collection of keywords.
- Browse Related Terms: Boolean search, Boolean Search or Boolean Query, free text search, hybrid search, information extraction, natural language query, ontology, Phrase detection, quick link, Semantic analysis, theme extraction, Thesaurus
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Information discovery through drill-down into query results. Navigation is possible both on document level attributes/entities and contextual entities within the matching context of the search results. Dynamic Drill-Down may be used to drill down into any dimension of the documents that can be represented as numeric information or well-defined terms/strings. The combination of entity extraction and drill-down provides a powerful way of drilling down into the results.See also Navigator.
- Browse Related Terms: Contextual Insight, Deep navigators, Dynamic drill-down, feature structure, Metadata, Navigation, Navigators, Offensive content filter, Result-side (shallow) navigators, Results clustering, Results transformation, Results-based binning, Search Profile, Unsupervised clustering
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Scheme to help website users understand where they are, where they have been, and how that relates to the rest of your website. It is best to use regular HTML navigation rather than coding your navigation in JavaScript, Flash, or some other type of navigation which search engines may not be able to easily index.
- Browse Related Terms: beacon, Body copy, Clickthrough, Expandable Banner, Flash, Flash intro, Headings, Mouseover, Navigation, PDF, Shoskeles, Splash page, Title Attribute
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a web site's navigation icons, usually arranged in a row down the left hand side or along the top that plays crucial roles in directing spiders to the site's most important content and in getting site visitors to go deeper in the site
- Browse Related Terms: Agent Name Delivery, Cgi-bin, Cloaking, Hijacking of Websites, IP Delivery, Navigation bar (nav bar), Pull-down list, Robots.txt, Spider trap, Spidering, Stealth Script, Stop character
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A navigator is a construct that enables filtering and grouping of search results. On an international site, you may have a navigator that enables you to only display results with content in a given language - for instance, "Display English results only."
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Negative Keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with. For example, if you add the negative keyword "-nike" to the keyword "running shoes", the ad will not be displayed if a person searches upon the term "nike running shoes". Negative keyword matching ensures that only qualified traffic is clicking upon advertising.
- Browse Related Terms: Above the Fold, Beyond The Banner, Call To Action, Content Integration, Demographics, Geo-Targeting, Landing Page, Negative Keyword, Pay-per-post (PPP), Share of Voice, Target Audience, trademark
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The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.
- Browse Related Terms: announce site to search engines, domain, Fresh, Fresh Content, MSN, Negative SEO, Results, SERPs, spamming, Static Content, Submission Service
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Originally a company that created a popular web browser by the same name, Netscape is now a social news site similar to Digg.com. See also: Netscape.com
- Browse Related Terms: Bias, Bookmarks, Del.icio.us, Digg, Malda, Rob, Netscape, Slashdot, Social Media
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A specialized file server that connects to the network. A Network Attached Storage (NAS) device contains a slimmed-down (microkernel) operating system and file system and processes only I/O requests by supporting popular file sharing protocols such as NFS (Unix) and SMB/CIFS (DOS/Windows). Using traditional LAN protocols such as Ethernet and TCP/IP, the NAS enables additional storage to be quickly added by plugging it into a network hub or switch. As network transmission rates have increased from Ethernet to Fast Ethernet to Gigabit Ethernet, NAS devices have come up to speed parity with direct attached storage devices.
- Browse Related Terms: index queue, Network Attached Storage, scope, search cache, Search engine, search results
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See the Open Directory Project.
- Browse Related Terms: Dayparting, Exclusive Advertising, Insertion Order (I/O), inventory, NewHoo, Reach, Remnant Inventory, ROI - Return On Investment, Run of Site (ROS), Universe
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A control character that causes the print or display position to move down one line. Some systems require more than one character.
- Browse Related Terms: benchmarking, Content Connector, Content management system (CMS), crawl space, data source, DMS, Domino Document Manager cabinet, Domino Document Manager library, federation, JDBC (Java Database Connectivity), library, Mining, newline character, scalability, UIMA (Unstructured Information Management Architecture)
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A topic or subject which a website is focused on. Search is a broad field, but as you drill down each niche consists of many smaller niches. An example of drilling down to a niche market search search marketing, privacy considerations, legal issues, history of, future of, different types of vertical search, etc. search engine optimization, search engine advertising link building, keyword research, reputation monitoring and management, viral marketing, SEO copywriting, Google AdWords, information architecture, etc. Generally it is easier to compete in small, new, or underdeveloped niches than trying to dominate large verticals. As your brand and authority grow you can go after bigger markets.
- Browse Related Terms: Ethical SEO, Google OneBox, Information Retrieval, Inktomi, ISP (Internet Service Provider), Live.com, Looksmart, Niche, Salton, Gerard, USENET, Vertical Search, Zeal
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A directive in a Web page that instruct robots (such as the Web crawler) to not follow links found in those pages.
- Browse Related Terms: no-follow directive, no-index directive, Robots Exclusion Protocol, user agent, User interface (UI), Web Crawler
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A directive in a Web page that instruct robots (such as the Web crawler) to not include the contents of those pages in the index.
- Browse Related Terms: no-follow directive, no-index directive, Robots Exclusion Protocol, user agent, User interface (UI), Web Crawler
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In general, a node is a basic unit used to build data structures, such as linked lists and tree data structures. In an enterprise search system, a node is usually referred to as "a server".
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All > Technology > Search > SEO / Search Marketing
Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. The code to use nofollow on a link appears like <a href="http://wwwseobook.com.com" rel="nofollow">anchor text </a> Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page. This code would look like this <META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW"> Google's Matt Cutts also pushes webmasters to use nofollow on any paid links, but since Google is the world's largest link broker, their advice on how other people should buy or sell links should be taken with a grain of salt. Please note that it is generally not advised to practice link hoarding as that may look quite unnatural. Outbound links may also boost your relevancy scores in some search engines.
- Browse Related Terms: Bush, Vannevar, click-through, Meta Description, Meta Keywords, Meta tag, Meta tag stuffing, Meta Tags, Misspellings, Multiple Keyword Tags, Multiple Titles, Nofollow, Page title, Refresh Tag, Sniffer, Stop word
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alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.
- Browse Related Terms: Alt Attribute, Alt tags, comment, Comments Tag, heading, Heading tag, Hidden keywords, Hidden Text, Information Architecture, Keyword prominence, Noframes tag, Optimization, Render, Title, Title tag