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An offensive content filter detects offensive content (sexual, drugs, violence) in a document and can tag the document to be offensive and based on that either exclude the document from the index (as spam), or enable removal of offensive content on a per query basis.
- Browse Related Terms: Contextual Insight, Deep navigators, Dynamic drill-down, feature structure, Metadata, Navigation, Navigators, Offensive content filter, Result-side (shallow) navigators, Results clustering, Results transformation, Results-based binning, Search Profile, Unsupervised clustering
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refers to content specific to a particular topic
- Browse Related Terms: Age, Authorities, Authority, Co-citation, Compacted Information, Expert Document, Gateway Page, Hilltop, Hubs, Kleinberg, Jon, On-theme, Taxonomy, Teoma, Topic-Sensitive PageRank
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Ontology defines concepts, providing a way to move towards consistency in vocabulary. It provides a working model of the entities and interactions of a particular topic, such as dentistry or anthropology. It also has a specific knowledge related to a given domain name - for example, in finance or pharmaceuticals.
- Browse Related Terms: Boolean search, Boolean Search or Boolean Query, free text search, hybrid search, information extraction, natural language query, ontology, Phrase detection, quick link, Semantic analysis, theme extraction, Thesaurus
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In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual schema about a domain. An ontology is typically a hierarchical data structure containing all the relevant entities and their relationships and rules within that domain. See also: Wikipedia: Ontology Open Directory Project, The (see DMOZ)
- Browse Related Terms: Black Hat SEO, Boolean search, Grey Hat SEO, ontology, Personalization, White Hat SEO, Whois
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A directory project run by thousands of volunteer editors. In principal, this is a very exciting and powerful way to organise the web. In practice, there have been some problems with the behaviour of some of the editors, which has caused some initial difficulty for the organisers. Initially known as NewHoo, the project is now part of Netscape (and therefore of AOL). See http://directory.mozilla.org.
- Browse Related Terms: Daughter Window, Floating Ads, Google Toolbar for Internet Explorer, Google Toolbar for Mozilla Firefox, Open Directory Project, Pop-under, Toolbar
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Software which is distributed with its source code such that developers can modify it as they see fit.
On the web open source is a great strategy for quickly building immense exposure and mindshare.
- Browse Related Terms: 200, 404, AJAX, Click-down Ad or Click-within Ad, Custom error page, Error page, Fair Use, Flash Page, HTTP 301 Status Code Definition, HTTP 302 Status Code Definition, HTTP 400 Status Code Definition, HTTP 401 Status Code Definition, HTTP 403 Status Code Definition, HTTP 404 Status Code Definition, HTTP 410 Status Code Definition, HTTP 500 Status Code Definition, HTTP 501 Status Code Definition, Interstitial Ad, Open Source, Token
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A fast standards based web browser.
See also:
- Browse Related Terms: browser, Firefox, Internet Explorer, Microsoft, Mozilla Firefox, MSN Search, Opera, Safari, Sniffer script, streaming media, web browser, XSL
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An enterprise search user who has the authority to observe, start, and stop collection-level processes.
- Browse Related Terms: administrative role, category tree, Collection-level security, enterprise search administrator, monitor, operator, security token, seed URL
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Changes made to a web page to improve the positioning of that page with one or more search engines. A means of helping potential customers or visitors to find a web site. Optimization may involve design/layout changes, new text for the title-tags, meta-tags, alt- attributes, headings, and changes to the first 200-250 words of the main text. A large image map at the top of a page should be moved further down the page. Frames should be avoided (unless navigational links are also provided within the frames).
- Browse Related Terms: Alt Attribute, Alt tags, comment, Comments Tag, heading, Heading tag, Hidden keywords, Hidden Text, Information Architecture, Keyword prominence, Noframes tag, Optimization, Render, Title, Title tag
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Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are organized by relevancy, which is largely determined based on linkage data, page content, usage data, and historical domain and trust related data.
Most clicks on search results are on the organic search results. Some studies have shown that 60 to 80% + of clicks are on the organic search results.
- Browse Related Terms: Arbitrage, Ask, Banner Blindness, Behavioral Targeting, Business.com, Catch All Listing, Clickthrough rate, CTR, Doorway Pages, Entry Page, Google AdSense, Jump Page Ad, Keyword Purchasing, Organic Search Results, Paid inclusion, Referral Fees, Scumware, Search Marketing, Spyware, Syndication
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Orthographic analysis is used in checking for typos and, official variants (for example, German spelling).
- Browse Related Terms: Adjacent searching, Approximate matching, Dictionary/Thesaurus, Exact match, Fuzzy matching, Fuzzy Search, Linguistics, Orthographic analysis, Precision and Recall, Proper name recognition, proximity search, Query transformation, Recall, Spell Check Optimization, Spell checking
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A link from one website pointing at another external website. Some webmasters believe in link hoarding, but linking out to useful relevant related documents is an easy way to help search engines understand what your website is about. If you reference other resources it also helps you build credibility and leverage the work of others without having to do everything yourself. Some webmasters track where their traffic comes from, so if you link to related websites they may be more likely to link back to your site. See also: Live Search: LinkFromDomain:SEOBook.com - shows pages that my site links at.
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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links that direct "off-site" to another website
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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The company which pioneered search marketing by selling targeted searches on a pay per click basis. Originally named GoTo, they were eventually bought out by Yahoo! and branded as Yahoo! Search Marketing. See also: Yahoo! Search Marketing
- Browse Related Terms: Affiliate Marketing, Alexa, AllTheWeb, Bid management tool, Copyright, Key Performance Indicators (KPIs), Landing Page Quality Scores, Overture, Relevancy, ROI, SEM, The Tragedy of the Commons, Yahoo! Search Marketing
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Popular keyword research tool, based largely on Yahoo! search statistics. Heavily skewed toward commercially oriented searches, also combines singular and plural versions of a keyword into a single version.
See also:
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker