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An IBM® architecture that defines a framework for implementing systems for the analysis of unstructured data.
- Browse Related Terms: benchmarking, Content Connector, Content management system (CMS), crawl space, data source, DMS, Domino Document Manager cabinet, Domino Document Manager library, federation, JDBC (Java Database Connectivity), library, Mining, newline character, scalability, UIMA (Unstructured Information Management Architecture)
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Unethical search engine optimization techniques that are considered unscrupulous and can result in getting sites banned from the search engines. Examples of this include Keyword stuffing, where the site consists of a long list of keywords. Hidden text is when the text on the page is the same color as the background and often consists of lists of keywords that are put there in hope of tricking search engine spiders. Doorway pages that are designed for search engines and spiders in an attempt to trick them into indexing the web site into a higher position.
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
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A method of tokenization that uses Unicode character properties to distinguish between token and separator characters.
- Browse Related Terms: Accent normalization, escape character, ligature, masking character, n-gram segmentation, tokenizer, trailing character, Unicode-based white space segmentation, Wildcard, wildcard character
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A real visitor to a web site.
Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site.
If for example, someone visits twenty pages within a web site, the server will count only one unique visitor (because the page accesses are all associated with the same IP address) but twenty page accesses.
- Browse Related Terms: accessibility, cache, cookie, Google cache, HIT, HITS, HTML Source, Image Map, Invisible Web, ISP, Log file, Page View, Referrer, Site Hit, Traffic, Unique Visitor
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Unique visitors are a count of individual users who have accessed your web site. It should be noted that the "user session" metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.
- Browse Related Terms: button, Frequency, Impression, Link bait, Links, Repeat Visitor, Session, Unique visitors, User session, Visit
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The term "universe" in the world of advertising means the total population of the target audience.
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All > Technology > Search > Enterprise Search
Unsupervised clustering provides grouping of related documents on the basis of their content without referring to a taxonomy; itÃÂ createsÃÂ a taxonomyÃÂ "on-the-fly,"ÃÂ parceling documents into dynamic partitions.
- Browse Related Terms: Contextual Insight, Deep navigators, Dynamic drill-down, feature structure, Metadata, Navigation, Navigators, Offensive content filter, Result-side (shallow) navigators, Results clustering, Results transformation, Results-based binning, Search Profile, Unsupervised clustering
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Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are continuously updating both their relevancy algorithms and search index.
See also:
- Google Terminology - Video where Google's Matt Cutts discusses various commonly used terms inside Google.
- Browse Related Terms: AltaVista, Everflux, Flux, Google Dance, link, Miserable Failure, Placement, Ranking, Update
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Internet space is inhabited by many points of content. A URI (Uniform Resource Identifier) is the way you identify any of those points of content, whether it be a page of text, a video or sound clip, a still or animated image, or a program. The most common form of URI is the Web page address, which is a particular form or subset of URI called a Uniform Resource Locator (URL). A URI typically describes:
- The mechanism used to access the resource
- The specific computer that the resource is housed in
- The specific name of the resource (a file name) on the computer
- Browse Related Terms: access control list, footprint, intranet, IP address, LDAP (Lightweight Directory Access Protocol), MIME type, More like this, Storage Area Network (SAN), URI, URI (Uniform Resource Identifier), URL, URL (Uniform Resource Locator), URN (Universal Resource Name), XPath (XML Path Language)
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A compact string of characters that identifies an abstract or physical resource.
- Browse Related Terms: access control list, footprint, intranet, IP address, LDAP (Lightweight Directory Access Protocol), MIME type, More like this, Storage Area Network (SAN), URI, URI (Uniform Resource Identifier), URL, URL (Uniform Resource Locator), URN (Universal Resource Name), XPath (XML Path Language)
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A URL (Uniform Resource Locator) is the address of a file (resource) accessible on the Internet. The type of resource depends on the Internet application protocol. Using the World Wide Web's protocol, the Hypertext Transfer Protocol (HTTP), the resource can be an HTML page, an image file, a program such as a common gateway interface application or Java applet, or any other file supported by HTTP.
The URL contains the name of the protocol required to access the resource, a domain name that identifies a specific computer on the Internet, and a hierarchical description of a file location on the computer. A URL is a type of URI (Uniform Resource Identifier).
- Browse Related Terms: access control list, footprint, intranet, IP address, LDAP (Lightweight Directory Access Protocol), MIME type, More like this, Storage Area Network (SAN), URI, URI (Uniform Resource Identifier), URL, URL (Uniform Resource Locator), URN (Universal Resource Name), XPath (XML Path Language)
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used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.
Universal Resource Locator. An address which can specify any internet resource uniquely. The beginning of the address indicates the type of resource - e.g. http: for web pages, ftp: for file transfers, telnet: for computer login sessions or mailto: for e-mail addresses.
Uniform Resource Locator is the unique address of any web document.
- Browse Related Terms: Animated Ad, Cold Fusion, FTP, HTTP, Internet, Java applets, JavaScripts, Telnet, URL
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A technique used to help make URLs more unique and descriptive to help facilitate better sitewide indexing by major search engines.
See also:
- Apache Module mod_rewrite - Apache module used to rewrite URLs on sites hosted on an Apache server.
- ISAPI Rewrite - software to rewrite URLs on sites hosted on a Microsoft Internet Information Server.
A technique used to help make web site URLs more user and search engine friendly.
- Browse Related Terms: Algorithm, Mod_rewrite, Resubmission, Rewrite, URL Rewrite
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See Registration.
- Browse Related Terms: Blacklist, Clustering, description, Directory, Duplicate Content, Keyword Research, Mirror Sites, Paid placement, Re-submission, Select list, Skewing, Spamdexing, Spoofing, URL Submission
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A sequence of characters that represents information resources on a computer or in a network such as the Internet. This sequence of characters includes the abbreviated name of the protocol that is used to access the information resource and the information that is used by the protocol to locate the information resource.
- Browse Related Terms: access control list, footprint, intranet, IP address, LDAP (Lightweight Directory Access Protocol), MIME type, More like this, Storage Area Network (SAN), URI, URI (Uniform Resource Identifier), URL, URL (Uniform Resource Locator), URN (Universal Resource Name), XPath (XML Path Language)
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An Internet protocol element that consists of a short string of characters that conform to a certain syntax. The string comprises a name or address that can be used to refer to a resource.
- Browse Related Terms: access control list, footprint, intranet, IP address, LDAP (Lightweight Directory Access Protocol), MIME type, More like this, Storage Area Network (SAN), URI, URI (Uniform Resource Identifier), URL, URL (Uniform Resource Locator), URN (Universal Resource Name), XPath (XML Path Language)
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How user friendly a web site is. The ease of use that a user can perform an action or task through the user interface.
How easy it is for customers to perform the desired actions. The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates. See also: Don't Make Me Think - Steve Krug's book about designing an easy to use website. The Big Red Fez - Seth Godin's short book on common website usability errors. useit - Jakob Nielson's newsletter on usability and web design. A User Interface Usability Checklist for Ecommerce Websites - Kim Krause's website usability checklist.
- Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, Conversion, Conversion rate, Google Base, Google Checkout, Google Website Optimizer, Long Tail, LSI, Text Ad, Usability
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Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search queries may be seen by some search engines as a sign of quality. Some search engines may
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
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Bulletin board network featuring thousands of newsgroups.
A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a popular Usenet archive interface. Vector Space Model (see Term Vector Database)
- Browse Related Terms: Ethical SEO, Google OneBox, Information Retrieval, Inktomi, ISP (Internet Service Provider), Live.com, Looksmart, Niche, Salton, Gerard, USENET, Vertical Search, Zeal
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An application that browses the Web and leaves information about itself at the sites that it visits. In enterprise search, the Web crawler is a user agent.
- Browse Related Terms: no-follow directive, no-index directive, Robots Exclusion Protocol, user agent, User interface (UI), Web Crawler
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The name of the browser/spider that is currently visiting a page. For example, "Googlebot/2.1 (+http://www.google.com/bot.html)"
- Browse Related Terms: Agent Name, applet, Bot, Client, Crawler, GoogleBot, Hallway page, Politeness Window, Pop-up, Robot, Spider, Standards compliant, user agent, Web Crawler
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User-generated-content (USG) is content created and published by the end-users online. USG is comprised of videos, podcasts and posts on discussion groups, blogs, wiki's and social media sites. USG allows for a wider content provider base and the chance for all users to share their opinions online. Criticism of USG includes credibility and quality issues.
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube