All > Technology > Search > SEO / Search Marketing
Co-founder of the popular Wikipedia. Weblog (see Blog)
- Browse Related Terms: Brin, Sergey, Calacanis, Jason, Page, Larry, Sullivan, Danny, Wales, Jimmy
All > Technology > Search > SEO / Search Marketing
Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.
- Browse Related Terms: browser, Firefox, Internet Explorer, Microsoft, Mozilla Firefox, MSN Search, Opera, Safari, Sniffer script, streaming media, web browser, XSL
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All > Technology > Search > SEO / Search Marketing
The writing of text especially for a web page. Similar to the writing of copy for any other type of publication, good web copywriting can have a great effect on search engine positioning, so it forms a major part of optimization.
- Browse Related Terms: Banned, Bold, Emphasis, Fake Copy Listings, Keyword Density, Keyword stuffing, Pagejacking, SEO Copywriting, Web Copywriting
All > Technology > Search > Enterprise Search
A class of robot software that explores the Web by retrieving a Web document and following the links within that document.
- Browse Related Terms: no-follow directive, no-index directive, Robots Exclusion Protocol, user agent, User interface (UI), Web Crawler
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Also known as a 'web robot' or 'web spider', it is a program or automated script which browses the World Wide Web in a methodical, automated manner.
- Browse Related Terms: Agent Name, applet, Bot, Client, Crawler, GoogleBot, Hallway page, Politeness Window, Pop-up, Robot, Spider, Standards compliant, user agent, Web Crawler
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Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.
- Browse Related Terms: ASP, CGI (Common Gateway Interface), Dynamic Languages, Frames, Frameset, HTML, HTTP Hypertext Markup Language, Java, Javascript, PHP, Web standards, XHTML, XML
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Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube
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A weblog, or blog is an online journal. Weblogs are something of a phenomenon and have become increasing mainstream. Blog search engine Technorati listed 71 million weblogs as of May 2007. Weblog authors choose whether to blog openly or anonymously. Weblog entries are made regularly and chronologically but are displayed in reverse chronological order. The range of topics covered is endless. Some weblogs focus on a particular subject like travel, fashion, or astrology while others are personal online diaries. Weblogs typically are made up of posts, images, videos, comments and links. Popular blogging platforms include: Blogger, Wordpress, Typepad, LiveJournal and Dreamhost
- Browse Related Terms: Blog, Blogger, Blogroll, Comments, Cutts, Matt, Denton, Nick, Movable Type, MySpace, Splog, Technorati, Typepad, Weblog, Wordpress
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A query in which certain terms are given more importance.
- Browse Related Terms: Alert engine, Alert query, Dynamic teaser, full-text index, index, Query and result processing, Query Syntax, Search terms, synonym dictionary, TF-IDF, weighted term search, Zero results
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Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques. The search guidelines are not a static set of rules, and things that may be considered legitimate one day may be considered deceptive the next. Search engines are not without flaws in their business models, but there is nothing immoral or illegal about testing search algorithms to understand how search engines work. People who have extensively tested search algorithms are probably more competent and more knowledgeable search marketers than those who give themselves the arbitrary label of white hat SEOs while calling others black hat SEOs. When making large investments in processes that are not entirely clear trust is important. Rather than looking for reasons to not work with an SEO it is best to look for signs of trust in a person you would like to work with. See also: White Hat SEO.com - parody site about white hat SEO Black Hat SEO.com - parody site about black hat SEO Honest SEO - site offering tips on hiring an SEO SEOConsultants.com - reviewed directory of SEO professionals SEO Black Hat - blog about black hat SEO techniques
Ethical SEO approved by the search engines.
- Browse Related Terms: Black Hat SEO, Boolean search, Grey Hat SEO, ontology, Personalization, White Hat SEO, Whois
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Each domain has an owner of record. Ownership data is stored in the Whois record for that domain. Some domain registrars also allow you to hide the ownership data of your sites. Many large scale spammers use fake Whois data. See also: DomainTools Whois Source - shows Whois information by domain name. Paid members may also view other domains on the same IP address and the domain ownership history.
- Browse Related Terms: Black Hat SEO, Boolean search, Grey Hat SEO, ontology, Personalization, White Hat SEO, Whois
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Software which allows information to be published using collaborative editing.
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube
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Free online collaborative encyclopedia using wiki software. See also: Wikipedia
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube
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A wildcard character can be used to substitute for any other character or characters in a string. Common wildcards include "*" (zero or more characters) and "?" (a single character).
- Browse Related Terms: Accent normalization, escape character, ligature, masking character, n-gram segmentation, tokenizer, trailing character, Unicode-based white space segmentation, Wildcard, wildcard character
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A character that is used to represent optional characters at the front, middle, or end of a search term.
- Browse Related Terms: Accent normalization, escape character, ligature, masking character, n-gram segmentation, tokenizer, trailing character, Unicode-based white space segmentation, Wildcard, wildcard character
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A process of linguistic normalization in which the variant forms of a word are reduced to a common form. For example, words like connections, connective, and connected are reduced to connect.
- Browse Related Terms: Asian language tokenization, character normalization, clitic, Katakana, lemma, morphology, Phonetic search, Substring search, Tokenization, word stemming
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A lexical database of English words which can be used to help search engines understand word relationships.
See also:
- Wordnet - official site
- Browse Related Terms: Concept Search, full-text index, Fuzzy Search, Googlewhack, Keyword Search, Poison Word, Proximity, proximity search, Query, Query-By-Example, Reverse Index, stemming, Stop words, Tagging, tags (see Bookmarks), Wordnet
All > Technology > Search > SEO / Search Marketing
Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, Wordpress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated. Distributed under the GNU General Public License the latest version, Wordpress 2.2.3, was released on Sept 8, 2007. WordPress is described as a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability by its creators. Features include:
- Integrated link management
- Plugin support
- Search friendly permalink structure
- Static Pages
- Trackbacks
- Pingbacks
- Typographic filters
- WYSIWYG
- Nested categories
- Multiple authors
Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a brand or making money online you should publish your content to your own domain because it can be hard to reclaim a website's link equity and age related trust if you have built years of link equity into a subdomain on someone else's website. See also: Wordpress.org - download the software Wordpress.com - offers free blog hosting
- Browse Related Terms: Blog, Blogger, Blogroll, Comments, Cutts, Matt, Denton, Nick, Movable Type, MySpace, Splog, Technorati, Typepad, Weblog, Wordpress
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Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile. Due to Wordtracker's small sample size their data may be easy to game. See also: Wordtracker.com - official site Digital Point Keyword Suggestion Tool - free keyword research tool which returns keyword research data from Overture and Wordtracker side by side.
Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997. It is designed to assist search marketing professionals and webmasters in identifying important keywords and phrases relevant to their website. It provides detailed information on the number of searches, predicted number of daily searches, competing pages and KEI data. Information can be broken down by search engine. Search terms are collected from - Dogpile and Metacrawler which represent around 1% of searches online. Due to its relatively small sample size Wordtracker is vulnerable to competitor spamming, and errors in the database can be magnified. Some terms can appear to be more popular than they really are and others will be omitted all together. For more: Wordtracker.com
- Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker