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  • Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site or matched to the characteristics and interests of the visitors your content attracts you'll finally have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

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  • Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google. AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory. In many cases AdSense will be underpriced, but that is the trade off for automating ad sales. AdSense ad auction formats include cost per click - advertisers are only charged when ads are clicked on CPM - advertisers are charged a certain amount per ad impression. Advertisers can target sites based on keyword, category, or demographic information. AdSense ad formats include text graphic animated graphics videos In some cases I have seen ads which got a 2 or 3% click through rate (CTR), while sites that are optimized for maximum CTR (through aggressive ad integration) can obtain as high as a 50 or 60% CTR depending on how niche their site is how commercially oriented their site is the relevancy and depth of advertisers in their vertical It is also worth pointing out that if you are too aggressive in monetizing your site before it has built up adequate authority your site may never gain enough authority to become highly profitable. Depending on your vertical your most efficient monetization model may be any of the following AdSense affiliate marketing direct ad sales selling your own products and services a mixture of the above See also: Google AdSense program - sign up as an ad publisher Google AdSense heat map - shows ad clickthrough rate estimates based on ad positioning. Google AdWords - buy ads on Google search and / or contextually relevant web pages.

  • Browse Related Terms: AdSense, AdWords, Bidding, Contextual Advertising, Cost Per Lead (CPL), CPA, CPC, Earnings Per Click, Google Traffic Estimator, Pay-for-performance, Pay-per-click (PPC), PPC