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• The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images. Benefits

  SEO Glossary.com - Cite This Source - This Definition
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  Cite Definition for Alt Attribute

  American Psychological Association (APA)

  Alt Attribute. (n.d.). SEO Glossary.com. Retrieved June 10, 2023, from website: http://www.expertglossary.com/definition/alt-attribute.

  Chicago Manual of Style (CMS)

  Alt Attribute. seoglossary.com. SEO Glossary.com. SEO Glossary.com. http://www.expertglossary.com/definition/alt-attribute (accessed: June 10, 2023).

  Modern Language Association (MLA)

  "Alt Attribute." SEO Glossary.com. SEO Glossary.com. 10 June. 2023 http://www.expertglossary.com/definition/alt-attribute.

• Blind people and most major search engines are not able to easily distinguish what is in an image. Using an image alt attribute allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object.

  Example usage

  <img src="http://www.seobook.com/images/whammy.gif" height="140" width="120" alt="Press Your Luck Whammy." />

  See also

  • W3C QA: Alt Attribute
  SEO Book - Cite This Source - This Definition
  ×

  Cite Definition for Alt Attribute

  American Psychological Association (APA)

  Alt Attribute. (n.d.). The Search Engine Marketing Glossary. Retrieved June 10, 2023, from website: http://www.expertglossary.com/definition/alt-attribute.

  Chicago Manual of Style (CMS)

  Alt Attribute. www.seobook.com. The Search Engine Marketing Glossary. SEO Book. http://www.expertglossary.com/definition/alt-attribute (accessed: June 10, 2023).

  Modern Language Association (MLA)

  "Alt Attribute." The Search Engine Marketing Glossary. SEO Book. 10 June. 2023 http://www.expertglossary.com/definition/alt-attribute.

• Browse Related Terms: Alt Attribute, Alt tags, comment, Comments Tag, heading, Heading tag, Hidden keywords, Hidden Text, Information Architecture, Keyword prominence, Noframes tag, Optimization, Render, Title, Title tag