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• Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site.

  Ad networks are a game of margins. Marketers who track user action will have a distinct advantage over those who do not.

  See also:

  • Google Analytics - Google's free analytics program
  • Conversion Ruler - a simple and cheap web based analytic tool
  • ClickTracks - downloadable and web based analytics software
  SEO Book - Cite This Source - This Definition
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  Cite Definition for Analytics

  American Psychological Association (APA)

  Analytics. (n.d.). The Search Engine Marketing Glossary. Retrieved June 10, 2023, from website: http://www.expertglossary.com/definition/analytics.

  Chicago Manual of Style (CMS)

  Analytics. www.seobook.com. The Search Engine Marketing Glossary. SEO Book. http://www.expertglossary.com/definition/analytics (accessed: June 10, 2023).

  Modern Language Association (MLA)

  "Analytics." The Search Engine Marketing Glossary. SEO Book. 10 June. 2023 http://www.expertglossary.com/definition/analytics.

• Browse Related Terms: AdCenter, Analytics, API, Automated Bid Management Software, GAP (Google Advertising Professional), Google, Google Analytics, Google Keyword Tool, Google Pack, Google Trends, Googleware, Keyword Research Tools, Machine-generated, Overture Keyword Selector Tool, Portal Site, Supplemental Pages, Traffic Estimator, Wordtracker