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The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin. See also Google corporate history Google labs - new products Google is testing Google papers - research papers by Googlers
Google is the world's number one search engine with a 50.8% market share, ahead of Yahoo! 23.6% and Live Search 8.4% (Dec 2006) Google was founded by Stanford University students Larry Page and Sergey Brin in 1998. At the time of the companys initial public offering in August 2004 $1.67 billion was raised, making Google worth $23 billion. Googles success should be attributed to its unique algorithmic ranking system PageRank a system that assigns a score to a web page based on the number of links to that page. Based in Mountain View, California the company now employs 13,748 people. The company has a relaxed corporate atmosphere that is illustrated in the companies philosophy "Don't be evil". Central to Google's profitability is Google Adwords launched in 2000. Google Adwords are text-based contextual ads relevant to keyword searches. In 2006 the company earned $10.492 billion in total advertising revenues about 90 times the revenue from other Google ventures. Google has acquired several start-up companies over the past few years including:
- Pyra Labs creators of Blogger in 1999
- Upstartle, creators of Writely in 2006.
- Measure Map, a weblog statistics application in 2006.
- YouTube for a huge $1.65 billion in stock in 2006.
- JotSpot a developer of wiki technology in 2006.
- DoubleClick purchased for $3.1 billion in 2007.
- Postini an enterprise messaging security company in 2007.
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