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The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder. Fair use is covered in section 107 of the Copyright code. See also: US Copyright Office Section 107
- Browse Related Terms: 200, 404, AJAX, Click-down Ad or Click-within Ad, Custom error page, Error page, Fair Use, Flash Page, HTTP 301 Status Code Definition, HTTP 302 Status Code Definition, HTTP 400 Status Code Definition, HTTP 401 Status Code Definition, HTTP 403 Status Code Definition, HTTP 404 Status Code Definition, HTTP 410 Status Code Definition, HTTP 500 Status Code Definition, HTTP 501 Status Code Definition, Interstitial Ad, Open Source, Token
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Sometimes a malicious company will steal a web page or the entire contents of a web site, re-publish at a different URL and register with one or more search engines. This can cause a loss of traffic from the original site if the search engines position the copy higher in the listings. If you find that someone has stolen your site in this way, write to the company concerned and ask them to remove the stolen content. Also contact the hosting service used by the company, any company that benefits from the theft and any search engine(s) concerned. If the thieves refuse to remove the material or ignore you, obtain legal advice. It is also well worth having printed evidence to support your claim that your copy of the material was there first, and that you have the copyright! See also Mirror Sites.
- Browse Related Terms: Banned, Bold, Emphasis, Fake Copy Listings, Keyword Density, Keyword stuffing, Pagejacking, SEO Copywriting, Web Copywriting
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A web page retrieved from a search engine or directory which is not relevant to the query used. This could be for one of the following reasons:
- The web page contained the keywords entered, but used in the wrong context, with a different meaning or with a different inter-relationship to that expected.
- The web page is an attempt at spamdexing.
- The search engine has a fault in its database or a bug in its query program.
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
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Favorites Icon is a small icon which appears next to URLs in a web browser. Upload an image named favicon.ico in the root of your site to have your site associated with a favicon. See also: HTML Kit - generate a favicon from a picture Favicon.co.uk - create a favicon online painting one pixel at a time. Favorites (see bookmarks)
- Browse Related Terms: CGI Program, Database-driven, Database-generated, Dynamic, Dynamic Content, Dynamic Rotation, Favicon, Replica, Skyscraper, static
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Many content management, systems such as blogs, allow readers to subscribe to content update notifications via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds. Merchant product feeds have become less effective as a means of content generation due to improving duplicate content filters.
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Software or website used to subscribe to feed update notifications.
See also:
- Bloglines - popular web based feed reader
- Google Reader - popular web based feed reader
- My Yahoo! - allows you to subscribe to feed updates
- FeedDemon - desktop based feed reader
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube
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Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much weight in search relevancy algorithms because many automated programs fill these pages with links pointing at low quality websites.
- Browse Related Terms: Crawl Frequency, Editorial Link, FFA, Google Bowling, Google Supplemental Index, Guestbook Spam, PageRank, Quality Link, Search History, Supplemental Results, TrustRank, Yahoo! Directory
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Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results. For example, if a site publishes significant duplicate content it may get a reduced crawl priority and get filtered out of the search results. Some search engines also have filters based on link quality, link growth rate, and anchor text. Some pages are also penalized for spamming.
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How easily found your site is using search engines.
- Browse Related Terms: Bridge Page, Doorway page, Findability, Multiple Domain Names, Portal Page, Search Engine Results Page (SERP)
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Popular extensible open source web browser.
See also:
- Browse Related Terms: browser, Firefox, Internet Explorer, Microsoft, Mozilla Firefox, MSN Search, Opera, Safari, Sniffer script, streaming media, web browser, XSL
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a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you visit a web page and see letters and numbers flying around with a fun
Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature.
Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little relevant content. If you use flash ensure:
- you embed flash files within HTML pages
- you use a noembed element to describe what is in the flash
- you publish your flash content in multiple separate files such that you can embed appropriate flash files in relevant pages
Forward Links (see Outbound Links)
- Browse Related Terms: beacon, Body copy, Clickthrough, Expandable Banner, Flash, Flash intro, Headings, Mouseover, Navigation, PDF, Shoskeles, Splash page, Title Attribute
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an animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text content on a home page, and since search engines can't 'read' content embedded in Flash, the rankings of a home page that's just a Flash intro will suffer.
- Browse Related Terms: beacon, Body copy, Clickthrough, Expandable Banner, Flash, Flash intro, Headings, Mouseover, Navigation, PDF, Shoskeles, Splash page, Title Attribute
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See Splash Page.
- Browse Related Terms: 200, 404, AJAX, Click-down Ad or Click-within Ad, Custom error page, Error page, Fair Use, Flash Page, HTTP 301 Status Code Definition, HTTP 302 Status Code Definition, HTTP 400 Status Code Definition, HTTP 401 Status Code Definition, HTTP 403 Status Code Definition, HTTP 404 Status Code Definition, HTTP 410 Status Code Definition, HTTP 500 Status Code Definition, HTTP 501 Status Code Definition, Interstitial Ad, Open Source, Token
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An ad that appears within the main browser window on top of the page's normal content, appearing to "float" over the top of the page.
- Browse Related Terms: Daughter Window, Floating Ads, Google Toolbar for Internet Explorer, Google Toolbar for Mozilla Firefox, Open Directory Project, Pop-under, Toolbar
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Shuffling of search engine positions in between major search engine updates
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Various techniques used to place invisible text in a web page, to improve positioning without affecting the appearance of the page. These are mostly based on setting the font and background colours to the same value (e.g. white). Most search engines now detect these tricks.
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
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A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the group at large or to certain users. However, all postings can be seen by anyone else who has access to that forum, so save sensitive materials for private email. Forums are also threaded, which means a reply to a particular posting becomes part of the "thread" of that posting that can be followed to provide a cohesive progression through a particular topic.
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A technique created by Netscape used to display multiple smaller pages on a single display. This web design technique allows for consistent site navigation, but makes it hard to deep link at relevant content. Given the popularity of server side includes, content management systems, and dynamic languages there really is no legitimate reason to use frames to build a content site today.
An HTML technique for combining two or more separate HTML documents within a single web browser screen. Compound interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows.
A framed web site often causes great problems for search engines, and may not be indexed correctly. Search engines will often index only the part of a framed site within the <NOFRAMES> section, so make sure that the <NOFRAMES> section includes relevant text which can be indexed by the spiders. If your site uses frames, consider providing a gateway page or adding navigational links within the framed pages. Submit the main page - the one containing the <FRAMESET> tag to the search engines. If you use a gateway page, submit this separately.
when separate web pages are combined into one, each potentially with its own scrollbar. You know you're on a framed website when part of the page scrolls while the rest of the page stays in place. Frames frustrate people because much of the time when the person tries to bookmark a specific page, it doesn't actually work but instead bookmarks the "frameset" page which is typically the home page. Search engines don't like frames. A framed web site is at a severe disadvantage compared to non-framed sites in terms of search engine marketing. Most search engines support frames, but only, as Google says in its FAQ section, "to the extent that [we] can." Searchers clicking through to a framed page from search results sometimes end up on an orphaned page. You can use <noframes> in HTML to make the page indexed normally by the crawler.
- Browse Related Terms: ASP, CGI (Common Gateway Interface), Dynamic Languages, Frames, Frameset, HTML, HTTP Hypertext Markup Language, Java, Javascript, PHP, Web standards, XHTML, XML
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A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.'
- Browse Related Terms: ASP, CGI (Common Gateway Interface), Dynamic Languages, Frames, Frameset, HTML, HTTP Hypertext Markup Language, Java, Javascript, PHP, Web standards, XHTML, XML
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The number of times an ad is delivered to the same browser in a single sessions or time period.
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