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The landing page is a web page where people go to once they click on an online advertisement or natural search listing. Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a "call to action". The landing page is also known as the "click through URL" or "destination URL". Example uses of landing pages are newsletter sign up forms, download demonstration trial software and purchasing of a product or service.
The page on which a visitor arrives after clicking on a link or advertisement.
- Browse Related Terms: Above the Fold, Beyond The Banner, Call To Action, Content Integration, Demographics, Geo-Targeting, Landing Page, Negative Keyword, Pay-per-post (PPP), Share of Voice, Target Audience, trademark
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A measure used by Google to help filter noisy ads out of their AdWords program. When Google AdWords launched affiliates and arbitrage players made up a large portion of their ad market, but as more mainstream companies have spent on search marketing, Google has done many measures to try to keep their ads relevant.
- Browse Related Terms: Affiliate Marketing, Alexa, AllTheWeb, Bid management tool, Copyright, Key Performance Indicators (KPIs), Landing Page Quality Scores, Overture, Relevancy, ROI, SEM, The Tragedy of the Commons, Yahoo! Search Marketing
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A citation from one web document to another web document or another position in the same document.
Most major search engines consider links as a vote of trust.
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All > Technology > Search > SEO / Search Marketing
Useful or entertaining web content which compels users to link to it.
- Browse Related Terms: button, Frequency, Impression, Link bait, Links, Repeat Visitor, Session, Unique visitors, User session, Visit
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The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media and bloggers. See also: SEO Book Search: Link Bait
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank." Considerations for link building can include directory submissions and press release syndication.
The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy. A few general link building tips: build conceptually unique linkworthy high quality content create viral marketing ideas that want to spread and make people talk about you mix your anchor text get deep links try to build at least a few quality links before actively obtaining any low quality links register your site in relevant high quality directories such as DMOZ, the Yahoo! Directory, and Business.com when possible try to focus your efforts mainly on getting high quality editorial links create link bait try to get bloggers to mention you on their blogs It takes a while to catch up with the competition, but if you work at it long enough and hard enough eventually you can enjoy a self-reinforcing market position See also: 101 Ways to Build Link Popularity in 2006 - 101 ways you should and should not build links Filthy Linking Rich [PDF] - Mike Grehan article about how top rankings are self reinforcing
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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A rapid increase in the quantity of links pointing at a website.
When links occur naturally they generally develop over time. In some cases it may make sense that popular viral articles receive many links quickly, but in those cases there are typically other signs of quality as well, such as:
- increased usage data
- increase in brand related search queries
- traffic from the link sources to the site being linked at
- many of the new links coming from new pages on trusted domains
See also:
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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The rate at which a site loses links.
See also:
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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A link farm is a group of highly interlinked websites with the purposes of inflating link popularity (or PR). A link farm is a form of spamdexing, spamming the index of a search engine.
Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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A method of trying to keep all your link popularity by not linking out to other sites, or linking out using JavaScript or through cheesy redirects. Generally link hoarding is a bad idea for the following reasons: many authority sites were at one point hub sites that freely linked out to other relevant resources if you are unwilling to link out to other sites people are going to be less likely to link to your site outbound links to relevant resources may improve your credibility and boost your overall relevancy scores "Of course, folks never know when we're going to adjust our scoring. It's pretty easy to spot domains that are hoarding PageRank; that can be just another factor in scoring. If you work really hard to boost your authority-like score while trying to minimize your hub-like score, that sets your site apart from most domains. Just something to bear in mind." - Quote from Google's Matt Cutts See also: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) - article about how being a platform (ie: someone who freely links out) makes it easier to become an authority.
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.
The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller sample of known linkage data than the other engines do, even though Google still counts many of the links they do not show when you do a link: search.
See page popularity.
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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The combination of your link equity and anchor text.
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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A measure of how many and what percent of a website's links are broken. Links may broken for a number of reason, but four of the most common reasons are: a website going offline linking to content which is temporary in nature (due to licensing structures or other reasons) moving a page's location changing a domain's content management system Most large websites have some broken links, but if too many of a site's links are broken it may be an indication of outdated content, and it may provide website users with a poor user experience. Both of which may cause search engines to rank a page as being less relevant. See also: Xenu Link Sleuth is a free software program which crawls websites to find broken links.
- Browse Related Terms: Broken Link, Dead Link, Deep Link, Deep Link Ratio, Link Farm, Link Rot, Outbound Link, Outbound links, Reciprocal linking, Reciprocal Links, Submission, Yahoo! Site Explorer
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Links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google's PageRank (PR).
- Browse Related Terms: Back links, External Link, Google Juice, Hyperlinks, Inbound Link, Inbound links (IBL), Link Bursts, Link Churn, Link Equity, Link Hoarding, Link Popularity, Link spam, Mindshare, PageRank (PR)
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text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs.
- Browse Related Terms: button, Frequency, Impression, Link bait, Links, Repeat Visitor, Session, Unique visitors, User session, Visit
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New search platform provided by Microsoft.
See also:
- Browse Related Terms: Ethical SEO, Google OneBox, Information Retrieval, Inktomi, ISP (Internet Service Provider), Live.com, Looksmart, Niche, Salton, Gerard, USENET, Vertical Search, Zeal
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A file maintained on a server in which details of all file accesses are stored. Analysing log files can be a powerful way to find out about a web site's visitors, where they come from and which queries are used to access a site.Various software packages are available to analyse log files, and some are listed below.
All accesses to a web site can be logged by the web server. Data that is usually logged includes date and time, filename accessed, user's IP address, referring web page, user's browser software and version, and cookie data.
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Server files which show you what your leading sources of traffic are and what people are search for to find your website. Log files do not typically show as much data as analytics programs would, and if they do, it is generally not in a format that is as useful beyond seeing the top few stats.
- Browse Related Terms: Dedicated Server, DNS, forums, IP address, Log Files, server, Server Logs, Virtual Domain, Virtual server
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Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits.
How does the long tail applies to keywords? Long Tail keywords are more precise and specific, thus have a higher value. As of writing this definition in the middle of October 2006 my leading keywords for this month are as follows:
#reqs search term 1504 seo book 512 seobook 501 seo 214 google auctions 116 link bait 95 aaron wall 94 gmail uk 89 search engine optimization 86 trustrank 78 adsense tracker 73 latent semantic indexing 71 seo books 69 john t reed 67 dear sir 67 book.com 64 link harvester 64 google adwords coupon 58 seobook.com 55 adwords coupon 15056 [not listed: 9,584 search terms] Notice how the nearly 10,000 unlisted terms account for roughly 10 times as much traffic as I got from my core brand related term (and this site only has a couple thousand pages and has a rather strong brand).
See also:
- The Long Tail - official blog
- The Long Tail - the book
- Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, Conversion, Conversion rate, Google Base, Google Checkout, Google Website Optimizer, Long Tail, LSI, Text Ad, Usability