All > Technology > Search > SEO / Search Marketing
A popular Apple browser.
- Browse Related Terms: browser, Firefox, Internet Explorer, Microsoft, Mozilla Firefox, MSN Search, Opera, Safari, Sniffer script, streaming media, web browser, XSL
All > Technology > Search > SEO / Search Marketing
Scientist who pioneered the information retrieval field.
See also:
- A Theory of Indexing - 1975 book by Gerard Salton
- Browse Related Terms: Ethical SEO, Google OneBox, Information Retrieval, Inktomi, ISP (Internet Service Provider), Live.com, Looksmart, Niche, Salton, Gerard, USENET, Vertical Search, Zeal
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Designed to 'scrape' search-engine results pages or other sources of content (often without permission) to create content for a website. Scraper sites are generally full of advertising or redirect the user to other sites.
- Browse Related Terms: .htaccess, 301, 302, Absolute Link, Canonical URL, CSS, Hijacking, Meta Refresh, Redirect, Relative Link, Scraper sites, SSI
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Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.
- Browse Related Terms: Arbitrage, Ask, Banner Blindness, Behavioral Targeting, Business.com, Catch All Listing, Clickthrough rate, CTR, Doorway Pages, Entry Page, Google AdSense, Jump Page Ad, Keyword Purchasing, Organic Search Results, Paid inclusion, Referral Fees, Scumware, Search Marketing, Spyware, Syndication
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The software that searches an index and returns matches. Search engine is often used synonymously with spider and index, although these are separate components that work with the engine.
A server or a collection of servers dedicated to indexing internet web pages, storing the results and returning lists of pages which match particular queries. The indexes are normally generated using spiders. The term Search Engine is also often used to describe both directories and search engines.
A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.
a web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical. Contrast this with directories, which don't siphon content out of the HTML of a site's constituent pages, but instead are comprised solely of site names and descriptions written or edited by human reviewers.
- Browse Related Terms: Broad Match, Exact match, index, Keyword Matching, Phrase Match, Phrase search, Precision, Recall, Search engine, Thesaurus
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strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.
- Browse Related Terms: Crawl Depth, De-listing, Filter, Google Sitemaps, Hidden Text - SEO Spam Tactic, Manual Review, Page Popularity, Penalty, Quality Content, Reinclusion, Search engine marketing (SEM), Search engine optimization (SEO), SPAM
All > Technology > Search > SEO / Search Marketing
strategies and tactics undertaken to influence the rankings of web pages in the search engines. Search Engine Optimisation involves the 3 steps of SEO including technical optimisation, content optimisation and link buidling.
- Browse Related Terms: Crawl Depth, De-listing, Filter, Google Sitemaps, Hidden Text - SEO Spam Tactic, Manual Review, Page Popularity, Penalty, Quality Content, Reinclusion, Search engine marketing (SEM), Search engine optimization (SEO), SPAM
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a page of search results delivered by a search engine.
- Browse Related Terms: Bridge Page, Doorway page, Findability, Multiple Domain Names, Portal Page, Search Engine Results Page (SERP)
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Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what a document is about and how much they trust a domain based on aggregate usage data. Many brand related search queries is a strong signal of quality.
- Browse Related Terms: Crawl Frequency, Editorial Link, FFA, Google Bowling, Google Supplemental Index, Guestbook Spam, PageRank, Quality Link, Search History, Supplemental Results, TrustRank, Yahoo! Directory
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Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.
- Browse Related Terms: Arbitrage, Ask, Banner Blindness, Behavioral Targeting, Business.com, Catch All Listing, Clickthrough rate, CTR, Doorway Pages, Entry Page, Google AdSense, Jump Page Ad, Keyword Purchasing, Organic Search Results, Paid inclusion, Referral Fees, Scumware, Search Marketing, Spyware, Syndication
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a keyword, or phrase used to conduct a search engine query
See Query.
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
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see "keyword popularity"
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
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see "pull-down list"
- Browse Related Terms: Blacklist, Clustering, description, Directory, Duplicate Content, Keyword Research, Mirror Sites, Paid placement, Re-submission, Select list, Skewing, Spamdexing, Spoofing, URL Submission
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Search engine marketing. Also known as: Search Marketing
Acronym for Search Engine Marketing
- Browse Related Terms: Affiliate Marketing, Alexa, AllTheWeb, Bid management tool, Copyright, Key Performance Indicators (KPIs), Landing Page Quality Scores, Overture, Relevancy, ROI, SEM, The Tragedy of the Commons, Yahoo! Search Marketing
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Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries. SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing.
acronym for "search engine optimization" and/or "search engine optimizer."
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries.
There are two main ways to write titles and be SEO friendly
- Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site.
- Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles.
See also:
- Browse Related Terms: Banned, Bold, Emphasis, Fake Copy Listings, Keyword Density, Keyword stuffing, Pagejacking, SEO Copywriting, Web Copywriting
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Search Engine Results Page is the page on which the search engines show the results for a search query.
An acronym for Search Engine Results Page.
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
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plural for SERP (search engine results pages)
- Browse Related Terms: announce site to search engines, domain, Fresh, Fresh Content, MSN, Negative SEO, Results, SERPs, spamming, Static Content, Submission Service
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A computer, program or process which responds to requests for information from a client. On the internet, all web pages are held on servers. This includes those parts of the search engines and directories which are accessible from the internet.
Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per month.
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Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not all hosts provide server logs.
- Browse Related Terms: Dedicated Server, DNS, forums, IP address, Log Files, server, Server Logs, Virtual Domain, Virtual server