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Word descriptions.
- Browse Related Terms: Concept Search, full-text index, Fuzzy Search, Googlewhack, Keyword Search, Poison Word, Proximity, proximity search, Query, Query-By-Example, Reverse Index, stemming, Stop words, Tagging, tags (see Bookmarks), Wordnet
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The target audience is the market in which advertisers wish to sell their product or service to. Target markets are defined in terms of demographics, psychographics, purchase behavior, media or product usage.
- Browse Related Terms: Above the Fold, Beyond The Banner, Call To Action, Content Integration, Demographics, Geo-Targeting, Landing Page, Negative Keyword, Pay-per-post (PPP), Share of Voice, Target Audience, trademark
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Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.
Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.
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Blog search engine which tracks popular stories and link relationships.
See also:
Search engine for blogs.
- Browse Related Terms: Blog, Blogger, Blogroll, Comments, Cutts, Matt, Denton, Nick, Movable Type, MySpace, Splog, Technorati, Typepad, Weblog, Wordpress
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Is a user command and an underlying TCP/IP protocol for accessing remote computers.
Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.
- Browse Related Terms: Animated Ad, Cold Fusion, FTP, HTTP, Internet, Java applets, JavaScripts, Telnet, URL
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An internet search engine.
Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.
- Browse Related Terms: Age, Authorities, Authority, Co-citation, Compacted Information, Expert Document, Gateway Page, Hilltop, Hubs, Kleinberg, Jon, On-theme, Taxonomy, Teoma, Topic-Sensitive PageRank
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A measure of how frequently a keyword appears amongst a collection of documents.
The number of times a term occurs in a document.
- Browse Related Terms: IDF, Multi Dimensional Scaling, Singular Value Decomposition, Term Frequency, Term Vector Database
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A database using relative vectors (or relevancy) for different search phrases and pages.
A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents to a search query based on vector length and angle.
See also:
- Browse Related Terms: IDF, Multi Dimensional Scaling, Singular Value Decomposition, Term Frequency, Term Vector Database
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A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.
- Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, Conversion, Conversion rate, Google Base, Google Checkout, Google Website Optimizer, Long Tail, LSI, Text Ad, Usability
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Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some other ad formats which are typically less relevant and more annoying. However, search engines primarily want to count editorial links as votes, so links that are grouped together with other paid links (especially if those links are to off topic commercial sites) may be less likely to carry weight in search engines.
An advert in the format of a text link.
- Browse Related Terms: Anchor text, Bait and Switch, Block Level Analysis, Breadcrumb Navigation, Conceptual Links, Google Bombing, Google Sitelinks, Home Page, Homepage, Internal Link, Internal Links, Link Baiting, Link Building, Link Reputation, Natural Language Processing, SEO, Site Map, Text Link Ads
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A conflict between individual interests and the common good.
Story about how in order to protect the commons some people will have to give up some rights or care more for the commons. In marketing attention is the commons, and Google largely won distribution because they found ways to make marketing less annoying.
See also:
- Browse Related Terms: Affiliate Marketing, Alexa, AllTheWeb, Bid management tool, Copyright, Key Performance Indicators (KPIs), Landing Page Quality Scores, Overture, Relevancy, ROI, SEM, The Tragedy of the Commons, Yahoo! Search Marketing
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the main keyword focus of a web page
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Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.
A list of synonyms a search engine can use to find matches for particular words if the words themselves don't appear in documents.
Similar to a dictionary but contains a lists of synonyms rather than definitions.
- Browse Related Terms: Broad Match, Exact match, index, Keyword Matching, Phrase Match, Phrase search, Precision, Recall, Search engine, Thesaurus
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The text contained between the start and end HTML tags of the same name. This text is associated with (but not displayed in) the web page containing these tags, and is displayed in a special position (usually at the top of the window) by the web browser.
Title text is important because it normally forms the link to the page from the search engine listings, and because the search engines pay special attention to the title text when indexing the page.
Don't confuse this text with heading text within the web page which often looks like the title. Usually this will be rendered either using the HTML heading tags or just rendered with a large font size.
The title element is used to describe the contents of a document. The title is one of the most important aspects to doing SEO on a web page. Each page title should be: Unique to that page: Not the same for every page of a site! Descriptive: What important ideas does that page cover? Not excessively long: Typically page titles should be kept to 8 to 10 words or less, with some of the most important words occurring near the beginning of the page title. Page titles appear in search results as the links searchers click on. In addition many people link to documents using the official document title as the link anchor text. Thus, by using a descriptive page title you are likely to gain descriptive anchor text and are more likely to have your listing clicked on. On some occasions it also makes sense to use a title which is not literally descriptive, but is easily associated with human emotions or a controversy such that your idea will spread further and many more people will point quality editorial links at your document. There are two main ways to write titles and be SEO friendly Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site. Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles. See also: W3C: Title Element Copyblogger: Magnetic Headlines Free meta tag generator - offers a free formatting tool and advice on creating page titles and meta tags. Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO? Copyblogger: Magnetic Headlines
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Is intended to provide supplementary information about an element.
- Browse Related Terms: beacon, Body copy, Clickthrough, Expandable Banner, Flash, Flash intro, Headings, Mouseover, Navigation, PDF, Shoskeles, Splash page, Title Attribute
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The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."
- Browse Related Terms: Alt Attribute, Alt tags, comment, Comments Tag, heading, Heading tag, Hidden keywords, Hidden Text, Information Architecture, Keyword prominence, Noframes tag, Optimization, Render, Title, Title tag
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A tracer or tag attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the length of the interval between requests. Tokens can be used to count unique users.
- Browse Related Terms: 200, 404, AJAX, Click-down Ad or Click-within Ad, Custom error page, Error page, Fair Use, Flash Page, HTTP 301 Status Code Definition, HTTP 302 Status Code Definition, HTTP 400 Status Code Definition, HTTP 401 Status Code Definition, HTTP 403 Status Code Definition, HTTP 404 Status Code Definition, HTTP 410 Status Code Definition, HTTP 500 Status Code Definition, HTTP 501 Status Code Definition, Interstitial Ad, Open Source, Token
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Is a browser add on usually including a search box. See Google Toolbar for Internet Explorer and Google Toolbar with Mozilla Firefox
Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These toolbars also help search engines track usage data.
- Browse Related Terms: Daughter Window, Floating Ads, Google Toolbar for Internet Explorer, Google Toolbar for Mozilla Firefox, Open Directory Project, Pop-under, Toolbar
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Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores. See also: Topic-Sensitive PageRank - official research paper on the topic How To Prosper With The New Google - Dan Thies offers a downloadable PDF highlighting how TSPR may have been largely at play during the Google Florida update.
A context sensitive ranking algorithm for web search.
- Browse Related Terms: Age, Authorities, Authority, Co-citation, Compacted Information, Expert Document, Gateway Page, Hilltop, Hubs, Kleinberg, Jon, On-theme, Taxonomy, Teoma, Topic-Sensitive PageRank
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A notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles.
Automated notification that another website mentioned your site which is baked into most popular blogging software programs.
Due to the automated nature of trackbacks they are typically quite easy to spam. Many publishers turn trackbacks off due to a low signal to noise ratio.
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube