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Unethical search engine optimization techniques that are considered unscrupulous and can result in getting sites banned from the search engines. Examples of this include Keyword stuffing, where the site consists of a long list of keywords. Hidden text is when the text on the page is the same color as the background and often consists of lists of keywords that are put there in hope of tricking search engine spiders. Doorway pages that are designed for search engines and spiders in an attempt to trick them into indexing the web site into a higher position.
- Browse Related Terms: Direct Hit, Font and Background Spoofs, junk pages, Key phrase (or keyword phrase), Keyword Domain Name, Keyword popularity, Keyword-rich, Relevance, Search term popularity, Siphoning, Spamglish, Spider, Spyder, theme, Unethical SEO, Visibility
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A real visitor to a web site.
Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site.
If for example, someone visits twenty pages within a web site, the server will count only one unique visitor (because the page accesses are all associated with the same IP address) but twenty page accesses.
- Browse Related Terms: accessibility, cache, cookie, Google cache, HIT, HITS, HTML Source, Image Map, Invisible Web, ISP, Log file, Page View, Referrer, Site Hit, Traffic, Unique Visitor
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Unique visitors are a count of individual users who have accessed your web site. It should be noted that the "user session" metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.
- Browse Related Terms: button, Frequency, Impression, Link bait, Links, Repeat Visitor, Session, Unique visitors, User session, Visit
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The term "universe" in the world of advertising means the total population of the target audience.
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Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are continuously updating both their relevancy algorithms and search index.
See also:
- Google Terminology - Video where Google's Matt Cutts discusses various commonly used terms inside Google.
- Browse Related Terms: AltaVista, Everflux, Flux, Google Dance, link, Miserable Failure, Placement, Ranking, Update
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used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.
Universal Resource Locator. An address which can specify any internet resource uniquely. The beginning of the address indicates the type of resource - e.g. http: for web pages, ftp: for file transfers, telnet: for computer login sessions or mailto: for e-mail addresses.
Uniform Resource Locator is the unique address of any web document.
- Browse Related Terms: Animated Ad, Cold Fusion, FTP, HTTP, Internet, Java applets, JavaScripts, Telnet, URL
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A technique used to help make URLs more unique and descriptive to help facilitate better sitewide indexing by major search engines.
See also:
- Apache Module mod_rewrite - Apache module used to rewrite URLs on sites hosted on an Apache server.
- ISAPI Rewrite - software to rewrite URLs on sites hosted on a Microsoft Internet Information Server.
A technique used to help make web site URLs more user and search engine friendly.
- Browse Related Terms: Algorithm, Mod_rewrite, Resubmission, Rewrite, URL Rewrite
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See Registration.
- Browse Related Terms: Blacklist, Clustering, description, Directory, Duplicate Content, Keyword Research, Mirror Sites, Paid placement, Re-submission, Select list, Skewing, Spamdexing, Spoofing, URL Submission
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How user friendly a web site is. The ease of use that a user can perform an action or task through the user interface.
How easy it is for customers to perform the desired actions. The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates. See also: Don't Make Me Think - Steve Krug's book about designing an easy to use website. The Big Red Fez - Seth Godin's short book on common website usability errors. useit - Jakob Nielson's newsletter on usability and web design. A User Interface Usability Checklist for Ecommerce Websites - Kim Krause's website usability checklist.
- Browse Related Terms: Branded Keywords, Buying Cycle, Cluetrain Manifesto, The, Conversion, Conversion rate, Google Base, Google Checkout, Google Website Optimizer, Long Tail, LSI, Text Ad, Usability
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Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search queries may be seen by some search engines as a sign of quality. Some search engines may
- Browse Related Terms: Adjacency, False Drop, keyword, Keyword Funnel, Keyword Phrase, Meta Search, Meta Search Engine, Positioning, Positioning Technique, Query Refinement, registration, Relevancy Algorithm, Reputation Management, Search Term, SERP, Usage Data
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Bulletin board network featuring thousands of newsgroups.
A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a popular Usenet archive interface. Vector Space Model (see Term Vector Database)
- Browse Related Terms: Ethical SEO, Google OneBox, Information Retrieval, Inktomi, ISP (Internet Service Provider), Live.com, Looksmart, Niche, Salton, Gerard, USENET, Vertical Search, Zeal
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The name of the browser/spider that is currently visiting a page. For example, "Googlebot/2.1 (+http://www.google.com/bot.html)"
- Browse Related Terms: Agent Name, applet, Bot, Client, Crawler, GoogleBot, Hallway page, Politeness Window, Pop-up, Robot, Spider, Standards compliant, user agent, Web Crawler
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User-generated-content (USG) is content created and published by the end-users online. USG is comprised of videos, podcasts and posts on discussion groups, blogs, wiki's and social media sites. USG allows for a wider content provider base and the chance for all users to share their opinions online. Criticism of USG includes credibility and quality issues.
- Browse Related Terms: Blog Comment Spam, CMS, Feed, Feed Reader, Mirror Site, RSS, Trackback, User Generated Content, Web2.0, Wiki, Wikipedia, Xenu, Xenu Link Sleuth, YouTube
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an instance of an Internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed. A user session is considered finished once an arbitrarily chosen period of inactivity - typically 30 minutes - is exceeded.
- Browse Related Terms: button, Frequency, Impression, Link bait, Links, Repeat Visitor, Session, Unique visitors, User session, Visit