CPA
Intellectual Property
Continued Prosecution Application
a continuation or divisional application filed in a design application under 37 CFR 1.53(d)* -- see MPEP 201.06(d) for more
* NOTE: CPAs may no longer be filed in utility and plant patent applications, effective 14 July 2003.
-- see 1271 OG 43, 24 June 2003.
Defense
(1) Chairmans Program Assessment. (2) Closest Point of Approach.
SEO / Search Marketing
Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads are structured on a cost per action basis. An action may be anything from an ad click, to filling out a lead form, to buying a product.