Conversion

Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than online ads. Some marketers use custom phone numbers or coupon codes to tie offline activity to online marketing. Here are a few common example desired goals a product sale completing a lead form a phone call capturing an email filling out a survey getting a person to pay attention to you getting feedback having a site visitor share your website with a friend having a site visitor link at your site Bid management, affiliate tracking, and analytics programs make it easy to track conversion sources. See also: Google Conversion University - free conversion tracking information Google Website Optimizer - free multi variable testing product offered by Google.

the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)

The ability, in some states, to switch your job-based coverage to an individual policy when you lose eligibility for job-based coverage. Family members not covered under a job-based policy may also be able to convert to an individual policy if they lose dependent status (for example, after a divorce).

Changing from any chapter of bankruptcy to another.

The development of a somatic embryo into a plant.

See backfile conversion, file conversion, and migration.

Getting “heads in beds” or otherwise closing the sale. Differs from “hospitality.” Hospitality is being warm, friendly and helpful. Conversion is active selling.