SEO / Search Marketing terms starting with K

17 terms

  1. Key Performance Indicators (KPIs) KPIs help organizations achieve organizational goals through the definition and measurement of progress.
  2. Key phrase (or keyword phrase) a search phrase made up of keywords. See "keyword."
  3. Keyword Java sets aside words as keywords - these words are reserved by the language itself and therefore are not available as names for variables or methods.
  4. Keyword Density A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning.
  5. Keyword Domain Name The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
  6. Keyword Funnel The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling…
  7. Keyword Matching Keyword matching is the process of selecting and providing advertising or information that match the user's search query.
  8. Keyword Phrase A phrase which forms (part of) a search engine query.
  9. Keyword popularity the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.
  10. Keyword prominence the location (i.e. placement) of a given keyword in the HTML source code of a web page.
  11. Keyword Purchasing The buying of search keywords from search engines, usually to control banner ad. placement.
  12. Keyword Research The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.
  13. Keyword Research Tools Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and page content from related websites.
  14. Keyword Search A search for documents containing one or more words that are specified by a user.
  15. Keyword Stuffing The repeating of keywords and keyword phrases in META tags or elsewhere.
  16. Keyword-rich when a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g.
  17. Kleinberg, Jon Scientist largely responsible for much of the research that went into hubs and authorities based search relevancy algorithms.