SEO / Search Marketing terms starting with B

36 terms

Back links Back links are inbound links pointing to a web page. See: Inbound Links Definition
Bait and Switch The provision of one page for a search engine or directory and a different page for other user agents at the same URL. Various methods can be used, e.g.
Banned When a search engine blocks your site from appearing in its search results.
Banner Blindness During the first web boom many businesses were based on eyeballs more than actually building real value.
Battelle, John Popular search and media blogger who co-founded The Industry Standard and Wired, and authored a popular book on search called The Search.
Beacon A line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases.
Behavioral Targeting Ad targeting based on past recent experience and/or implied intent. For example, if I recently searched for mortgages then am later reading a book review…
Beyond The Banner Any advertisement that is not a banner, such as an interstitial or a pop-up ad.
bias (BY-us) In a scientific research study or clinical trial, a flaw in the study design or the method of collecting or interpreting information.
Bid management tool Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.
Bidding Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine.
Black Hat SEO Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers.
Blacklist A Blacklist collects known sources of spam. Email traffic then can be filtered against a blacklist to remove spam.
Block Level Analysis A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks.
Blog Blogs, also referred to as Web logs, are frequent, chronological Web publications consisting of links and postings.
Blog Comment Spam Either manually or automatically (via a software program) adding low value or no value comments to other sites. Automated blog spam: Nice post!
Blogger Blogger is a free blog platform owned by Google. It allows you to publish sites on a subdomain off of Blogspot.com, or to FTP content to your own domain.
Blogroll Link list on a blog, usually linking to other blogs owned by the same company or friends of that blogger.
Body copy the 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden…
Bold A way to make words appear in a bolder font. Words that appear in a bolder font are more likely to be read by humans that are scanning a page.
Bookmarks Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share…
Boolean Search The term 'Boolean' refers to a system of logic developed by an early computer pioneer, George Boole.
Bot Robot. Software automaton, used to play and advance a character without human assistance or supervision.
Brand The emotional response associated with your company and/or products. A brand is built through controlling customer expectations and the social…
Branded Keywords Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and…
Breadcrumb Navigation Navigational technique used to help search engines and website users understand the relationship between pages.
Bridge Page See Gateway Page.
Brin, Sergey Co-founder of Google. See also: Wikipedia: Sergey Brin
Broad Match Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order.
Broken Link A hyperlink which is not functioning. A link which does not lead to the desired location.
Browser An application, such as Internet Explorer or Netscape Navigator, used to view and navigate the World Wide Web and other Internet resources.
Bulk submission services an ASP that submits many URLs to the search engines on your behalf. For example: SubmitWolf. Search engines don't like these. (see "automated submitting")
Bush, Vannevar WWII scientist who wrote a seminal research paper on the concepts of hypertext and a memory extension device titled As We May Think.
Business.com A well trusted directory of business websites and information. Business.com is also a large pay per click arbitrage player. See also: Business.com
Button A white acrylic disk that indicates the (nominal) dealer. Also used to refer to the player on the button. Example: "Oh, the button raised."
Buying Cycle Before making large purchases consumers typically research what brands and products fit their needs and wants.