SEO / Search Marketing terms starting with S

64 terms

  1. Safari A popular Apple browser.
  2. Salton, Gerard Scientist who pioneered the information retrieval field. See also: A Theory of Indexing - 1975 book by Gerard Salton
  3. Scraper sites Designed to 'scrape' search-engine results pages or other sources of content (often without permission) to create content for a website.
  4. Scumware Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software…
  5. Search Engine A program that enables search for keywords or phrases, such as on web pages throughout the World Wide Web.
  6. Search engine marketing (SEM) strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.
  7. Search engine optimization (SEO) strategies and tactics undertaken to influence the rankings of web pages in the search engines.
  8. Search Engine Results Page (SERP) a page of search results delivered by a search engine.
  9. Search History Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable.
  10. Search Marketing Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.
  11. Search Term See Query.
  12. Search term popularity see "keyword popularity"
  13. Select list see "pull-down list"
  14. SEM Abbreviation for scanning electron microscope.
  15. SEO Survivability Enhancement Option.
  16. SEO Copywriting Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries.
  17. SERP Search Engine Results Page is the page on which the search engines show the results for a search query.
  18. SERPs plural for SERP (search engine results pages)
  19. Server Any computer on a network that contains data or applications shared by users of the network on their client PCs.
  20. Server Logs Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as…
  21. Session The period during which Congress assembles and carries on its regular business.
  22. Seth Godin Seth Godin is a author, blogger and internet entrepreneur. Godin founded Yoyodyne, one of the first online marketing companies in 1995, the company was…
  23. Share of Voice Refers to the relative portion of exposure of an advertiser within a defined market sector over a period of time.
  24. Shoskeles An animated ad that moves across the browser, usually with sound effects. It animates only long enough to play a message before settling into a stationary…
  25. Singular Value Decomposition The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents.
  26. Siphoning The use of various means to steal another site's traffic. Techniques used include the wholesale copying of web pages (with the copied page altered…
  27. Site Hit See hit.
  28. Site Map Page which can be used to help give search engines a secondary route to navigate through your site.
  29. Skewing Artificially changing search engine results so that, for example, popular queries will return artificially created listings.
  30. Skyscraper A tall, thin ad unit that runs down the side of a web page. A skyscraper can be 120 x 600 pixels or160 x 600 pixels.
  31. Slashdot Central editorially driven community news site focusing on technology and nerd related topics created by Rob Malda. See also: Slashdot.
  32. Sniffer The name of the filter program used by the Infoseek search engine to prevent spamdexing.
  33. Sniffer script a small program or script that detects which web browser software an Internet user is using and then serves up the particular browser-specific cascading…
  34. Social Media Websites which allow users to create the valuable content. A few examples of social media sites are social bookmarking sites and social news sites.
  35. Spam Unelicited emails in large quantities; rapidly repeated scrolling text.
  36. Spamdexing The alteration or creation of a document with intent to deceive an electronic catalog or filing system.
  37. Spamglish keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content.
  38. Spamming See spamdexing. Spamming is also used more generally to refer to the sending of unsolicited bulk electronic mail, and the search engine use is derived…
  39. Spider Search engine crawlers which search or "spider" the web for pages to include in the index.
  40. Spider trap An infinite loop that a spider may get caught in if it explores a dynamic site where the URLs of pages keep changing.
  41. Spider, Spyder That part of a search engine which surfs the web, storing the URLs and indexing the keywords and text of each page it finds...
  42. Spidering The process of surfing the web, storing URLs and indexing keywords, links and text.
  43. Splash page Similar to a gateway page but provides an initial display which must be viewed before a visitor reaches the main page.
  44. Splog Spam blog, typically consisting of stolen or automated low quality content.
  45. Spoofing Some market analysts maintain that the increased volatility in stock markets may be the result of an illegal practice known as spoofing, or phantom bids.
  46. Spyware Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads.
  47. Squidoo Topical lens site created by Seth Godin. See also: Squidoo.com
  48. SSI (1) Sensor Segment Interface. (2) Sensor System Interface.
  49. Standards compliant Sites that use valid XHTML and CSS, separate the content layer from the presentation layer.
  50. Static Unchanging over a length of time.
  51. Static Content Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming…
  52. Stealth Script A CGI script which switches page content depending on who or what is accessing the page. See agent name delivery.
  53. Stemming Crushed stone, soil, sand, or drill cuttings used to plug the unloaded portion of a drill hole.
  54. Stop character Certain characters, such as ampersand (&), equals sign (=), and question mark (?
  55. Stop Word A word that is commonly used, such as the, an, or and, that is ignored by a search application.
  56. Stop words Words which are very frequent and have little meaning. They are removed and not indexed.
  57. streaming media audio-visual content that is played as it is being downloaded. Thus, an Internet user could begin watching a video clip as the footage downloads rather…
  58. Submission any single delivery of evidence in a specific investigation.
  59. Submission Service Any agent which submits your site to many search engines and directories. Useful to get listed with many of the minor search engines, but don't rely on…
  60. Submitting submitting a web page address to a search engine in the hopes that it will index it.
  61. Sullivan, Danny Founder and lead editor of SearchEngineWatch.com, who later started SearchEngineLand.com.
  62. Supplemental Pages Pages which are indexed in Google but do not exist at this time. But during searching for a particular thing they are shown in the search result pages.
  63. Supplemental Results Documents which generally are trusted less and rank lower than documents in the main search index.
  64. Syndication An option that allows you to extend your reach by distributing ads to additional partner sites.