SEO / Search Marketing terms starting with C

51 terms

Cache A type a computer memory that temporarily stores frequently used information for quick access.
Calacanis, Jason Founder of Weblogs, Inc. Also pushed AOL to turn Netscape into a Digg clone. See also: Calacanis.com - Jason's blog
Call To Action A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.
Canonical URL Many content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs.
Catch All Listing A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers.
CGI (Common Gateway Interface) Abbreviation for Common Gateway Interface (CGI). CGI is a standard that connects external programs with information servers such as Web servers or HTTP…
CGI Program Strictly, any program which handles its input and output data according to the CGI standard.
Cgi-bin a "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use.
Channels, Channel listings Lists of links to selected (and usually popular) web sites. The links are maintained by search engines and directories and are sorted into categories or…
Click through The process of clicking on a link in a search engine output page to visit an indexed site.
Click-down Ad or Click-within Ad An ad that allows the user to stay on the same web page, while viewing requested advertising content.
Clickthrough The action of clicking an ad element and causing a redirect to another web page.
Clickthrough rate the rate at which people click on a link such as a search engine listing or a banner ad.
client Any computer system that requests a service of another computer system. A workstation requesting the contents of a file from a file server is a client of…
Cloaking The hiding of page content. Normally carried out to stop page thieves stealing optimized pages. See also Bait-and-Switch.
Cluetrain Manifesto, The Book about how the web is a marketplace, and how it is different from traditional offline business.
Clustering Connecting two or more computers together in such a way that they appear to be a single computing resource.
CMS Cheyenne Mountain Support.
Co-citation In topical authority based search algorithms links which appear near one another on a page may be deemed to be related to one another.
Cold Fusion a web scripting language with limited capabilities, mostly centered around database access. ColdFusion program files are saved on the web server with a .
comment A piece of text intended for the human reader of a program. Compilers ignore their contents.
Comments Many blogs and other content management systems allow readers to leave user feedback.
Comments Tag Some web developers also place comments in the source code of their work to help make it easy for people to understand the code.
Compacted Information Information which is generally and widely associated with a product. For example, most published books have an ISBN.
Concept Search Searching electronic documents to determine relevance by analyzing the words and putting search requests in conceptual groupings so the true meaning of…
Conceptual Links Links which search engines attempt to understand beyond just the words in them.
Content Integration Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites.
Contextual Advertising Advertising programs which generate relevant advertisements based on the content of a webpage.
Conversion The ability, in some states, to switch your job-based coverage to an individual policy when you lose eligibility for job-based coverage.
Conversion rate the rate at which visitors get converted to customers or are moved a step closer to customer acquisition.
Cookie A message given to a Web browser by a Web server. The browser stores the message in a text file.
copyright The 1976 Copyright Act permits the owner of a copyright to prevent others from reproducing, displaying, performing, or distributing ideas expressed in a…
Cost Per Action (CPA) the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing…
Cost Per Click (CPC) the cost incurred or price paid for a clickthrough to your landing page.
Cost Per Lead (CPL) Pricing based on the number of new leads generated. For example, people who click from an ad and then complete an inquiry form is considered to be a lead.
Cost Per Order (CPO) Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.
Cost Per Sale (CPS) Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use…
Cost Per Thousand (CPM) the cost incurred or price paid for a thousand impressions
Counter a simple program which tracks the total number of webpage impressions.
CPA Continued Prosecution Application a continuation or divisional application filed in a design application under 37 CFR 1.53(d)* -- see MPEP 201.
CPC Climate Prediction Center
CPM (1) Critical Path Method. (2) Contractor Performance Measurement.
Crawl Depth How deeply a website is crawled and indexed. Since searches which are longer in nature tend to be more targeted in nature it is important to try to get…
Crawl Frequency How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores…
Crawler A software program that retrieves documents from data sources and gathers information that can be used to create search indexes.
CSS Cascading Style Sheet - a technology used for webpages to format fonts and control layouts on the computer display.
CTR Cooperative Threat Reduction (Treaty negotiation term).
CTR - Click Through Rate Click Through Rate is a measure of the number of clicks received from the number of ad impressions delivered.
Custom error page You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs.
Cutts, Matt Google's head of search quality. See also: Matt Cutts blog Interview of Matt Cutts SEO Videos by Matt Cutts
Cybersquatting Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.