Above the FoldA term traditionally used to describe the top portion of a newspaper. In email or web marketing it means the area of content viewable prior to scrolling.
Absolute LinkA link which shows the full URL of the page being linked at. Some links only show relative link paths instead of having the entire reference URL within…
accessibilityAn aggregate measure of how reachable locations are from a given location. The ACCESSIBILITY command computes values for accessibility as a function of…
AdCenterMicrosoft's cost per click ad network. While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in…
AdjacencyA property of the relationship between words in a search engine (or directory) query.
AdSenseGoogle's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the…
AdWordsGoogle's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors…
Affiliate MarketingAffiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis.
AgeSome social networks or search systems may take site age, page age, user account age, and related historical data into account when determining how much…
Agent NameThis is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the…
Agent Name DeliveryThe process of sending search engine spiders to a tailored page, yet directing your visitors to what you want them to see.
AJAXAsynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.
AlexaAmazon.com owned search service which measures website traffic. Alexa is heavily biased toward sites that focus on marketing and webmaster communities.
AlgorithmA detailed formula or set of steps for solving a particular problem. To be an algorithm, a set of rules must be unambiguous and have a clear stopping…
AllTheWebSearch engine which was created by Fast, then bought by Overture, which was bought by Yahoo.
Alt AttributeBlind people and most major search engines are not able to easily distinguish what is in an image.
Alt tagsAlt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic.
AltaVistaSearch engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they…
Amazon.comThe largest internet retailing website. Amazon.com is rich in consumer generated media.
AnalyticsSoftware which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a…
Anchor textAn Anchor text is the textual components of web hyperlinks (text links or âÂÂalt' text associated with image hyperlinks).
Animated AdAn ad with movement, often an interactive Java applet or Shockwave or GIF89a file.
announce site to search engines"Announce" a website to the engines by adding a link to it from another site; that is, one that's already indexed (by the search engines). Beware!
appletApplets are Java programs based around the Applet or JApplet classes. They are most closely associated with the ability to provide active content within…
ArbitrageArbitrage is the technique of simultaneously buying at a lower price in one market and selling at a higher price in another market to make a profit on the…
AskThe ask price (a shortening of asked price) is the price at which a market maker or broker offers to sell a security or commodity.
Automated SubmittingAutomated Submitting is using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central's Submit-It…