SEO / Search Marketing terms starting with R

33 terms

Ranking Ranking is a method of assigning a value to an investment in relation to comparable investments by using a scale.
Re-submission Repeating the search engine registration process one or more times for the same page or site.
Reach Any specified length of stream, channel, or other water conveyance. A portion of a stream or a river.
Recall For a query, recall means the ability to retrieve as many documents as possible that match or are related to a query.
Reciprocal linking the practice of trading links between websites.
Reciprocal Links Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes.
Redirect A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used…
Referral Fees Fees paid in exchange for delivering a qualified sales lead or purchase inquiry.
Referrer The URL of the web page from which a visitor came. The server's referrer log file will indicate this.
Refresh Tag See the paragraph about HTTP_EQUIV under Meta Tag.
Registrar A company which allows you to register domain names.
Registration Lining up a forms image to determine which fields are where. Also, entering pages into a scanner such that they are correctly read.
Reinclusion If a site has been penalized for spamming they may fix the infraction and ask for reinclusion.
Relative Link A link which shows the relation of the current URL to the URL of the page being linked at.
Relevance the likelihood that a given web page will be of interest or useful to a search engine user for a keyword search.
Relevancy A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since…
Relevancy Algorithm The method a search engine or directory uses to match the keywords in a query with the content of each web page, so that the web pages found can be…
Remnant Inventory Low-cost advertising space that is relatively undesirable or otherwise unsold.
Render format and stylize HTML source code into the final format for the visitor's screen. For example, text within <b> tags will be made bold.
Repeat Visitor A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.
Replica A special copy of an IBM® Lotus® Notes® application that, because it shares a replica ID with the original application, can exchange information with…
Reputation Management Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.
Resubmission Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money…
Resubmitting submitting your web page address(es) to search engines after you've already submitted those addresses previously or after the search engine has already…
Results can refer to SERPs
Reverse Index An index of keywords which stores records of matching documents that contain those keywords.
Rewrite as in "URL rewriting"
Robot Any browser program which follows hypertext links and accesses web pages but is not directly under human control...
Robots.txt A text file stored in the top level directory of a web site to deny access by robots to certain pages or sub-directories of the site.
ROI Return on Investment.
ROI - Return On Investment The benefit gained in return for the cost of investing budget into advertising or project.
RSS Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to…
Run of Site (ROS) The scheduling of ads across an entire site, often at a lower cost than the purchase of specific pages or sub-sections of the site.