SEO / Search Marketing terms starting with P

35 terms

  1. Page Popularity A measure of the number and quality of links to a particular page (inbound links). Many search engines [...
  2. Page title See "title tag"
  3. Page View Used in site statistics as a measure of pages viewed rather than server hits. Many server hits may be made to access a single page, causing many separate…
  4. Page, Larry Co-founder of Google.
  5. Pagejacking Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings.
  6. PageRank A logarithmic scale based on link equity which estimates the importance of web documents.
  7. PageRank (PR) Google uses a weighted form of link popularity called PageRank™. Not all links are created equal.
  8. Pageviews see "Impression"
  9. Paid Inclusion A method of allowing websites which pass editorial quality guidelines to buy relevant exposure. See also: Directories such as the Yahoo!
  10. Paid placement paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."
  11. Pay for Performance Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions.
  12. Pay-per-click (PPC) a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather…
  13. Pay-per-post (PPP) A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.
  14. PDF Portable Document Format - a file format developed by Adobe Systems. PDF captures formatting information from a variety of desktop publishing…
  15. Penalty See Fee
  16. Personalization Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal…
  17. PHP PHP Hypertext Preprocessor is an open source server side scripting language used to render web pages or add interactivity to them. See also: PHP.net
  18. Phrase Match Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query…
  19. Phrase search A search for documents containing a exact sentence or phrase specified by a user.
  20. Placement See Positioning.
  21. Poison Word Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page.
  22. Politeness Window In order not to overburden any particular server, most search engine spiders limit their access to each server.
  23. Pop-under A pop-up that appears underneath the currently active web browser window. An annoying, if not shady, tactic used by some web advertisers.
  24. Pop-up A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window.
  25. Portal An opening into a tunnel.
  26. Portal Page See Gateway page.
  27. Portal Site A generic term for any site which provides an entry point to the internet for a significant number of users.
  28. Positioning The process of ordering web sites or web pages by a search engine or a directory so that the most relevant sites appear first in the search results for a…
  29. Positioning Technique A method of modifying a web page so that search engines (or a particular search engine) treat the page as more relevant to a particular query (or a set of…
  30. PPC Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through.
  31. Precision The accuracy with which a number can be represented, i.e., the number of digits used to represent a number.
  32. Profit Elasticity A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit…
  33. Proximity A measure of how close words are to one another. A page which has words near one another may be deemed to be more likely to satisfy a search query…
  34. Proximity search An extension to Boolean searching, this technique checks the position of terms and only matches those within the specified distance.
  35. Pull-down list On a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be…