SEO / Search Marketing terms starting with D

28 terms

  1. Database-driven As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from…
  2. Database-generated As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page.
  3. Daughter Window An ad that runs in a separate window associated with a concurrently displayed banner.
  4. Dayparting Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when…
  5. De-Listing The removal of pages from a search engine's index. Removal can occur for various reasons, including unreliability of the machine that hosts a site or…
  6. Dead Link An internet link which doesn't lead to a page or site, probably because the server is down or the page has moved or no longer exists.
  7. Dedicated Server Server which is limited to serving one website or a small collection of websites owned by a single person.
  8. Deep Link A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing at…
  9. Deep Link Ratio The ratio of links pointing to internal pages to overall links pointing at a website.
  10. Deep submitting submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages.
  11. Del.icio.us Popular social bookmarking website. See also: Del.icio.us Del.icio.us Recently Popular
  12. Demographics Relating to the statistical study of human populations.
  13. Denton, Nick Publisher of Gawker, a popular ring of topical weblogs, which are typically focused on controversy. See also: Nick Denton.
  14. Description 1) The process of analyzing, organizing, and recording information that serves to identify, manage, locate, and explain documentary material, and the…
  15. Digg Social news site where users vote on which stories get the most exposure and become the most popular. See also: Digg.com
  16. Direct Hit A close approach of a tropical cyclone to a particular location. For locations on the left-hand side of a tropical cyclone's track (looking in the…
  17. Directory A simulated file folder or container used to organize files and directories in a hierarchical or tree-like structure.
  18. DMOZ The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily ran by volunteer editors.
  19. DNS domain naming service
  20. Domain A sub-network of servers and computers within a LAN. Domain information is useful when restoring backup tapes, particularly of email.
  21. Doorway Page See Gateway Page.
  22. Doorway Pages Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements.
  23. Dreamweaver Popular web development and editing software offering a what you see is what you get interface. See also: Dreamweaver official site
  24. Duplicate Content Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content.
  25. Dynamic generated 'on-the-fly' from a database. Also see "database-driven."
  26. Dynamic Content Information on web pages which changes or is changed automatically, e.g. based on database content or user information.
  27. Dynamic Languages Programming languages such as PHP or ASP which build web pages on the fly upon request.
  28. Dynamic Rotation Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.