SEO / Search Marketing terms starting with L

22 terms

1. Landing Page The page on which a visitor arrives after clicking on a link or advertisement.
2. Landing Page Quality Scores A measure used by Google to help filter noisy ads out of their AdWords program.
3. link See Hyperlink.
4. Link bait Useful or entertaining web content which compels users to link to it.
5. Link Baiting The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site.
6. Link Building The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.
7. Link Bursts A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time.
8. Link Churn The rate at which a site loses links. See also: Information retrieval based on historical data
9. Link Equity A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.
10. Link Farm Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.
11. Link Hoarding A method of trying to keep all your link popularity by not linking out to other sites, or linking out using JavaScript or through cheesy redirects.
12. Link Popularity See page popularity.
13. Link Reputation The combination of your link equity and anchor text.
14. Link Rot A measure of how many and what percent of a website's links are broken. Links may broken for a number of reason, but four of the most common reasons are…
15. Link spam Links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google's PageRank (PR).
16. Links text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs.
17. Live.com New search platform provided by Microsoft. See also: Live.com
18. Log File A coverage or workspace history file containing a list of all commands used to operate on a coverage or all commands used in the workspace.
19. Log Files Server files which show you what your leading sources of traffic are and what people are search for to find your website.
20. Long Tail Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits.
21. Looksmart Company originally launched as a directory service which later morphed into a paid search provider and vertical content play. See also: Looksmart.com
22. LSI Large Scale Integration (circuits).