Link Building
SEO / Search Marketing
The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy. A few general link building tips: build conceptually unique linkworthy high quality content create viral marketing ideas that want to spread and make people talk about you mix your anchor text get deep links try to build at least a few quality links before actively obtaining any low quality links register your site in relevant high quality directories such as DMOZ, the Yahoo! Directory, and Business.com when possible try to focus your efforts mainly on getting high quality editorial links create link bait try to get bloggers to mention you on their blogs It takes a while to catch up with the competition, but if you work at it long enough and hard enough eventually you can enjoy a self-reinforcing market position See also: 101 Ways to Build Link Popularity in 2006 - 101 ways you should and should not build links Filthy Linking Rich [PDF] - Mike Grehan article about how top rankings are self reinforcing
Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank." Considerations for link building can include directory submissions and press release syndication.