SEO / Search Marketing terms starting with G

31 terms

  1. GAP (Google Advertising Professional) Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.
  2. Gateway Page A web page submitted to a search engine (spyder) to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs…
  3. Geo-Targeting Advertising that is distributed based on geographic location. Online advertising allows for targeting of countries, states, cities and suburbs (in some…
  4. Gladwell, Malcolm Popular author who wrote the book titled The Tipping Point. See also: Gladwell.
  5. Godin, Seth Popular blogger, author, viral marketer and business consultant. See also: Seth's blog - Seth talks about marketing Purple Cow - Probably Seth's most…
  6. Google The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank.
  7. Google AdSense Paid ads webmasters may place on their websites
  8. Google Analytics Google Analytics is a free web analytics tool offering detailed visitor statistics.
  9. Google Base Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are…
  10. Google Bombing Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text.
  11. Google Bowling Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.
  12. Google cache see "Cache"
  13. Google Checkout Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.
  14. Google Dance In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating…
  15. Google Juice Internet slang to refer to the substance which flows between web pages via their hyperlinks.
  16. Google Keyword Tool Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords…
  17. Google OneBox Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News…
  18. Google Pack Free software specifically selected by Google. There are no trial versions or spyware and it's ready to use in just a few clicks.
  19. Google Sitelinks On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list…
  20. Google Sitemaps Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it…
  21. Google Supplemental Index Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if…
  22. Google Toolbar for Internet Explorer Google Toolbar is Internet browser add on available for both Internet Explorer and Mozilla Firefox.
  23. Google Toolbar for Mozilla Firefox Google Toolbar is Internet browser add on available for both Mozilla Firefox and Internet Explorer.
  24. Google Traffic Estimator Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.
  25. Google Trends Tool which allows you to see how Google search volumes for a particular keyword change over time. See also: Google Trends
  26. Google Website Optimizer Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. See also: Google Website Optimizer
  27. GoogleBot Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated…
  28. Googleware The assortment of tools produced by google that can be used to search, report, play, research Includes (but is not limited to): Blogsearch Google…
  29. Googlewhack A Google search query consisting of two words, that returns a single result.
  30. Grey Hat SEO SEO using both Black Hat and White Hat techniques.
  31. Guestbook Spam A type of low quality automated link which search engines do not want to place much trust on.