SEO / Search Marketing terms starting with T

26 terms

  1. Tagging, tags (see Bookmarks) Word descriptions.
  2. Target Audience The target audience is the market in which advertisers wish to sell their product or service to.
  3. Taxonomy The science of categorization, or classification, of things based on a predetermined system.
  4. Technorati Blog search engine which tracks popular stories and link relationships. See also: Technorati.com
  5. Telnet Method used to gain remote access to a UNIX Web server.
  6. Teoma Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.
  7. Term Frequency A measure of how frequently a keyword appears amongst a collection of documents.
  8. Term Vector Database A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most…
  9. Text Ad A text ad is a concise, action-oriented copy describing the product or service that is being advertised.
  10. Text Link Ads Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention…
  11. The Tragedy of the Commons Story about how in order to protect the commons some people will have to give up some rights or care more for the commons.
  12. Theme A user-defined perspective on a coverage, grid, tin or image geographic data set specified, if applicable, by a coverage name and feature class or data…
  13. Thesaurus A thesaurus stores synonyms and related words. This allows a search engine to map city planning to land use, for example, and show the relevant pages even…
  14. Title A title is a legal document proving ownership of a piece of property. If you are buying real estate you authorize a title search, or examination of…
  15. Title Attribute Is intended to provide supplementary information about an element.
  16. Title tag The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc.
  17. Token See definition for: access token
  18. Toolbar The row of buttons right below the menu that perform special functions quickly and easily.
  19. Topic-Sensitive PageRank Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores.
  20. Trackback Automated notification that another website mentioned your site which is baked into most popular blogging software programs.
  21. Tracking The act of generating and maintaining a time history of an object's position and any other features of interest.
  22. trademark See service mark.
  23. Traffic The visitors to a web page or web site. Also refers to the number of visitors, hits, accesses etc. over a given period.
  24. Traffic Estimator Google’s AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in…
  25. TrustRank Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational…
  26. Typepad Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.