Earnings Per ClickMany contextual advertising publishers estimate their potential earnings based on how much they make from each click.
Editorial LinkSearch engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered.
EmphasisAn HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by…
Error pageA web page stating an error message such as "File Not Found"
Ethical SEOSearch engines like to paint SEO services which manipulate their relevancy algorithms as being unethical.
EverfluxMajor search indexes are constantly updating. Google refers to this continuous refresh as everflux.
Exact MatchMatch query terms to document words exactly. This will not allow fuzzy matching based on spell check and/or linguistic normalization.
Exclusive AdvertisingA contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.
Expandable BannerA banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.
Expert DocumentQuality page which links to many non-affiliated topical resources. See also: Hilltop: A Search Engine based on Expert Documents
External LinkLink which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search…