Keyword Research

The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on. Example keyword discovery methods: using keyword research tools looking at analytics data or your server logs looking at page copy on competing sites reading customer feedback placing a search box on your site and seeing what people are looking for talking to customers to ask how and why they found and chose your business

Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc.