Analytics

Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site.

Ad networks are a game of margins. Marketers who track user action will have a distinct advantage over those who do not.

See also:

• Google Analytics - Google's free analytics program
• Conversion Ruler - a simple and cheap web based analytic tool
• ClickTracks - downloadable and web based analytics software