Target marketThe group of customers who will be the focus of a company’s marketing efforts
tariffA tax on products imported from foreign countries.
Tax exemptSome investments are tax exempt, which means you don't have to pay income tax on the earnings they produce.
Teaser pieceA teaser piece can either be a rack brochure (*see “rack brochure” above), or a mailer, giveaway, or some other promotional piece that is intended to…
Temporary WorkerA foreign worker who will work in the United States for a limited period of time. Some visas classes for temporary workers are H, L, O, P, Q and R.
Termination of a CaseIf the applicant fails to reply to the inquiry correspondence sent by the U.S. Embassy or Consulate, or the National Visa Center (NVC), termination of…
Theme tourA tour that’s designed around a concept of specific interest to the tour takers, such as history or sports.
Third Country NationalSomeone who is not a U.S. citizen and not a citizen of the country in which he or she is applying for a visa. Suppose you are a Kenyan visiting Mexico.
Third PreferenceA category of family immigration (F3) for married sons and daughters of U.S. citizens and their spouses and children.
TIAAbbreviation for Telecommunications Industry Association. See EIA interface.
Tickler systemA method for monitoring reservations and payments that’s arranged by date and points out late payments so customers can be contacted.
Tiered pricingWhen suppliers offer different prices to receptive operators, tour operators, and group leaders, so each party can earn a profit by marking up the…
TourA tour is a minimum-impedance path that starts at an origin, visits a number of stops and returns to the origin visiting the stops only once.
Tour operatorA company that creates and/or markets inclusive tours and/or performs tour services.
TourismTravel undertaken for pleasure. The business of providing and marketing services and facilities for pleasure travelers.
Tourism certification programsThese included AAA (Automobile Association of America) and have typically measured and compared quantity, service, and price, areas deemed most important…
Trade showA product showcase for a specific industry. Generally it is not open to the public.
Trailblazing signageSigns to aid the public in arriving at a particular location.
Travel agentThe individual who sells travel services, issues tickets and provides other travel services to the travel services to the traveler sat the retail level.
Travel Industry Association of America (TIA)The non-profit umbrella trade organization of companies and government agencies representing all segments of the travel industry formed to promote travel…
Two-Year Home-Country Physical Presence RequirementThis refers to (J) exchange visitors who are required to return to their home country for two years at the end of their exchange visitor program, under U.