Day rateAlso called a day room. A reduced rate granted for the use of a guest room during the daytime, not overnight occupancy.
Day tourAn escorted or unescorted tour that lasts less than 24 hours and usually departs and returns on the same day. See sightseeing tour.
DeadheadingMaking a trip or a segment of a trip without passengers, such as driving an empty motorcoach somewhere.
DegradationProcess wherein the elevation of streambeds, sandbars, and flood plains is lowered by erosion. The opposite of aggradation.
Demand generatorsStrategies and programs developed by DMOs and suppliers to generate destination demand.
DemandsA consumer’s wants backed by the ability to purchase.
DemographicsRelating to the statistical study of human populations.
Departure pointThe location or destination from which a tour officially begins.
Departure taxFee collected from a traveler by the host country at the time of departure.
DepositAn amount of money paid to the court. Hennepin County Housing Court can only accept cash and certified checks; personal checks, third-party checks, and…
Deposit policyA specified amount or a percentage of the total bill due on a specified date prior to arrival.
Descriptive researchA form of marketing research that is used to provide detailed answers about customer markets.
destinationIn spatial interaction, the location of the end of a trip. For example, a shop or an office where a consumer or a worker is going.
Destination allianceA DMO that operates as a for-profit association of select suppliers who form a paid membership network to promote their services to travelers.
Destination management company (DMC)A for-profit company that operates similar to a CVB by providing planning and execution services for the convention and meeting market.
Destination Marketing Organization (DMO)A company or other entity involved in the business of increasing tourism to a destination or improving its public image.
Direct flightA flight that stops one or more times on the way to a destination, but does not require travelers to change planes.
Direct marketingSales and marketing communication that feature direct interaction between a company and its customers without any distribution intermediaries.
DirectorsAn industry council of the Travel Industry Association of America www.tourstates.com
DMC (Destination Management Company)A local company that handles arrangements for tours, meetings, transportation, etc. for groups originating elsewhere.
DMO (Destination Marketing Organization)A company or other entity involved in the business of increasing tourism to a destination or improving its public image(such as a convention and visitor…
DocentA tour guide who works free of charge at a museum.